Start selling with Amazon

Create an Amazon seller account and reach millions of customers worldwide—with the tools to tell your story and create enduring connections.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
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Get started with up to $75,000 in incentives. Learn how
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“Selling on Amazon has allowed us to grow and expand our business, while also taking a huge amount of pressure off us thanks to Fulfilment by Amazon - It frees up our time so that we can focus on other things.”

Jaryd Leibbrandt


brands are in Brand Registry, unlocking our powerful tools

Your business at scale

Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward success.
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“This was our 4th Prime Day and it was our biggest one yet. We sold $65,000 worth of our stock which is more than we would normally do in an average month, so we were very happy. The inventory management, fulfilment, and customer service provided by Fulfilment by Amazon helps us focus on the different aspects of our business.”
Anthony Lane
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You sell it, we ship it
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, ship, and provide customer service for these products. Fulfilment by Amazon provided Australian sellers an average 26% uplift in sales on in 2020*.
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Connect with ads on and off-Amazon
Help get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes. Communicate your core values, build loyal relationships, and ignite your brand experience.
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“We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website.”
Operations Manager
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Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Inform your strategy
Brand owners can make informed, strategic decisions about their product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.

Your success supported

Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with onboarding support for insights to help you take your business to the next level.
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“By registering a brand on Amazon, we can prevent other sellers from selling our products, remove counterfeits, and participate in the brand transparency program, which can not only protect our brand, but also better promote our brand.”
David Zheng

Over 700,000 brands worldwide are enrolled in Brand Registry.

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Register your brand
Unlock a suite of tools designed to help you protect your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
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Scale up with service partners
The Seller Central Partner Network now offers service providers and tools which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.

Brand case studies



"Despite being such a small brand, we truly feel loved and appreciated on Amazon's stores."
Leanne Sexton
Co-Founder, Joonya


“Amazon, both in Australia and the US has been wonderful in terms of raising KIND-LY’s brand awareness, and it’s been great watching sales increase as Amazon Australia’s traffic has done so.”

Lisa Raciti

Goal Prep

“FBA was a huge part of us choosing to go ahead with Goal Prep. We had neither the time nor space to handle all the orders and shipping, especially with a new baby."

Emma Geerlings
Founder, Goal Prep
Go mobile

Use the free Amazon Seller app

The Amazon Seller app is packed with features to help you manage and grow your business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Resources for new sellers

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New Seller Guide

Get a quick overview of what to expect as you begin your Amazon journey.
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Seller University

Explore educational resources to help you learn to succeed as an Amazon selling partner.
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Seller Central Partner Network

Discover third-party software and services to automate, manage, and grow your business.

Start selling today

$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
*Comparing performance of similar products with at least one sale 60 days pre and post a product’s enrolment in FBA in 2020. Future results may vary. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
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