6 MIN. READ

Selling Electronics and Electrical Products Online

Make your start selling consumer electronics.

Why sell electronics online?

Electronics have rapidly become everyday items, and customers love looking online to find the latest deals in tech. Many electronic products are convenient to pack and ship, and are therefore well suited to online selling. Plus – if your products of choice have regular version releases, there’s always something new and exciting to offer your customers.

So how do you make your start selling electronics online? Read on to build your online store and create listings that will really click with customers.

What kind of electronics can you sell online?

From smartphones to home alarms, wearable tech to sat nav systems, there’s a vast range of electronics to choose from when deciding which products to sell.

Perhaps you’d like to specialise in car accessories, or in smart home technologies. Perhaps you know all there is to know about a leading tech brand. With a few sensible exceptions, you can sell almost any type of electronic product online. Let your passion, experience and research guide you as you choose what to specialise in.

See restrictions and requirements for electronic listings >

Ways to sell electrical products online

What’s the best way to sell electronics online? The answer is: any way that you can get your products in front of customers who are looking to buy. While some sellers will focus on one online store, many sellers will choose to use a multi-channel approach when deciding where to sell electronic goods. Here are some of the popular options.

Online stores

A busy online store such as Amazon can offer active customers and invaluable support as you begin your online business. Selling via an online store can also be a great way to start small and scale your business as you choose, typically with minimal overheads.
Learn to sell on Amazon Australia >

Building your own website

It can also be useful to build your own website where you could share tips and resources about your products. If you can become known over time for your helpful guides and blog posts, this could potentially lead to more and more customers engaging with your product pages.

Social media

Social media can provide the opportunity to reach and inspire customers in some of their favourite online spaces. Many sellers use short videos or posts to share offers and inform customers about key product details. You could either sell directly through social media pages, or link to your online storefront from your social media channels.

Paid advertising

As you learn how to sell electronics online it can certainly be worth considering the options for paid advertising. Paid promotions may help you to reach new customers faster and get your products in front of buyers who are actively searching for them. For example, you could feature smartphone cases and accessories to those who are searching for that specific new smartphone.

You can create a campaign using Sponsored Products or Sponsored Brands, depending on where you want customers to find you.

Advertising on Amazon Australia >

Private brand or authorised reselling?

Are you thinking about selling big-name electronics, or building your own brand name with new and exciting products? Perhaps you’re planning a mixture of both. Either way, there are some key considerations for each option.

Selling existing products

To sell branded electronics on Amazon, you’ll need to ensure you’re sourcing genuine and compliant products. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.

Selling white-label products

If you’re intending to source unbranded or white-label products to sell under your own brand name, it’s important to know what you can sell online. Visit Seller Central Help to learn more about restricted products, and how to request approval for these products.

If you’re planning to create your own brand, Amazon Brand Registry can help you to build and protect that brand on Amazon Australia and on other Amazon online stores around the world.

How to source electronic products to sell

Before you start selling online, you’ll naturally need to source your electronic products. There are certain aspects to consider when sourcing items for your online store’s product range, including:

• Whether your suppliers will be able to help you maintain suitable inventory levels

• When any new product versions might be released, so you can plan ahead and make room for newer stock

• If your supplier can provide products ahead of new launch dates, so you can take advantage of any higher demand

• Whether you can negotiate for better prices by ordering in bulk or more regularly

Where you source products from will depend on whether you’re selling new or refurbished electronic products.

Selling new electronics

If you’re selling new electronics online, you may be sourcing your products from authorised distributors or electronic wholesalers. If you’re developing new electronics to sell under your own brand, then you might work with a manufacturer or use your own manufacturing facilities.

Amazon Launchpad helps to showcase innovative products from startups and emerging brands, providing support and expertise to help these new products get discovered.

Amazon Accelerator helps manufacturers to launch brands and innovative products exclusively on Amazon, providing a pathway to become an Amazon Private Brand supplier.

Selling refurbished electronics

Sellers can sell certain refurbished electronics on Amazon Renewed if they meet our performance and eligibility requirements, and can supply quality products that have been inspected and tested to look and work like new. If you are planning to sell refurbished products on Amazon Renewed, there are certain requirements to be met. For example, products must be shipped with all relevant accessories as they would if they were new , and be backed by a separate 6-month warranty.

Learn about Amazon Renewed >

How to showcase electronic products

How do you convert potential buyers into repeat customers in the competitive electronics category? Describing and showcasing your products effectively is a great start. Here are a few pointers as you list electronic products for sale.

Craft search-friendly product descriptions

While the best-known electronics brands might seem to need no introduction, it’s still important to make sure your product information is clear, accurate and compelling for customers. Include the brand name and model number so these are easy to spot and search for, as well as specifications such as weight and size. What’s unique or beneficial about the product? Customers also like knowing their orders will be delivered quickly with care and excellent after-sales service.

Tip: If someone else is already selling the same product on Amazon, you can match the existing listing to save time.

Take quality photos of your products

Including distinctive, professional photos can help your electronic products stand out in a sea of similar listings. Invest resources into product photos that reflect the quality and function of the electronic device, whether it be a laptop or a video projector. Bright, clear images help key features to stand out, and images should be set against a plain white background. Features such as WiFi or Bluetooth can be quickly communicated with the use of relevant icons.

Demonstrate your products with videos

Videos can be particularly effective to show how easy an electronic product is to use. If you’re a seller enrolled in Brand Registry, you could include videos with your listing to show the product in use. It may be helpful to add text or voiceovers to highlight key features and benefits of the product.

How to price your electronic products

Customers look for value when buying electronic products online, and in a category with plenty of competition it’s important to consider pricing carefully. If you’re wondering how to sell electrical products and maintain an appealing profit margin, these factors can all play their part when developing your own pricing strategy:

• What the product costs you to source or manufacture

• The costs involved in selling the product

• How much customer demand there is for the product

• How many competitors are selling the same product

• The recommended retail price (RRP), if there is one provided for that product

Tip: Even in such a competitive category, simply offering the lowest price may not be enough to win the sale. Customers also look for great service, a trustworthy brand and positive customer reviews when making their product choice.

Selling costs to consider

While your selling costs can vary, these are some of the typical costs a seller might factor into the equation when calculating a product’s final selling price:

• Storage and delivery costs
• Referral fees
• Fulfilment fees
• Shipping costs
• Marketing and advertising costs

Pricing can be a fluid process, so don’t be afraid to adjust your selling prices over time to optimise for sales, revenue and customer satisfaction.

Choosing a selling plan

Amazon offers two different selling plans to choose from. An Individual plan is ideal if you plan to sell fewer than 50 items per month, or if you want to test out a few products here and there. A Professional plan is ideal if you plan to sell more than 50 items per month, and gives you access to advertising options and advanced selling tools. A Professional plan also provides the ability to list products in large batches using bulk uploading – which can be a huge time-saver if you have a large inventory.

Explore Selling on Amazon fees >

How to ship and fulfil orders

How will you get customers’ orders delivered to them quickly and reliably? You could choose to send all or part of your inventory to us for Fulfilment by Amazon (FBA). When you use this optional service, our team stores, picks, packs, ships and provides customer service for your FBA products. Because FBA products are eligible for fast, free shipping options, Fulfilment by Amazon could help you enhance your customer experience as well as save more time and resources.

Learn about Fulfilment by Amazon >

Calculating the cost of shipping and fulfilment

You might be wondering how to decide between fulfilling orders yourself and using Fulfilment by Amazon for your electronic products. You can use our free revenue calculator to input any particular product and compare the cost estimates to ship and fulfil orders for that product.

Use the FBA Revenue Calculator >

How to ship electronics safely

Electronic products can sometimes arrive boxed and ready for shipping, but they may also be fragile or easily damaged during transit. Damaged goods can lead to returns which can impact on your bottom line, so it’s worth taking a few steps to ensure orders are delivered safe and sound.

• Firstly, pack products well and consider using protective airbags or padding to minimise bumps or breakages during delivery.

• Secondly, read up about regulations about shipping electronic components such as batteries in the areas you ship to, and be sure to pack products according to these.

• Thirdly, choose a reputable shipping partner or fulfilment service such as Amazon’s, that will know to pack and ship each order with care.

Providing after-sales support

Part of great customer service is offering returns when something isn’t right, but too many returns can affect a seller’s revenue and customer reviews. By providing a clear returns policy and accurate product descriptions, you can minimise the chance of customers needing to return orders. It’s also important to provide prompt responses to any after-sales enquiries.

How to power up your business

You’re well on your way to knowing how to sell electronic products online. As you launch your business and grow your sales, here are some tools and services you can use to take business to that next level.

Be there for your customers

A great seller will provide clear information and responsive service for their customers, encouraging buyers to return to their store again and again. If you receive a question about the difference between two charging cables or the compatibility of a TV set from someone who’s thinking of buying, this is a great chance to go above and beyond for that customer. Aim to be accurate, quick to respond and helpful on both sides of the sale.

Read the beginner’s guide to selling >

Optimise your offerings

The better you can understand what your customer wants and needs, the better you can deliver a delightful shopping experience. Your seller analytics and customer reviews both provide invaluable touchpoints that reflect the health and performance of your online business. Continually improving your service, communication and resource management can help you maximise your profit margins and gain loyal customers.

Read 10 tips for selling online >

Consider Multi-Channel Fulfilment

If you’re selling electronics across multiple channels, Multi-Channel Fulfilment can help you to ship and fulfil orders from your website, social media and other third-party options. You can connect many popular ecommerce channels to streamline your order fulfilment. You don’t need to be an existing FBA customer to enjoy Multi-Channel Fulfilment.

Learn about Multi-Channel Fulfilment >

Expand internationally

If you’re ready to branch out beyond your local borders, Amazon’s international logistics capabilities can help you to grow and diversify your sales with online stores in the Americas, Europe, Asia-Pacific and the Middle East. Global selling could help you to reach a world of new active customers and expand your brand’s reach.

Visit the global selling guide >

Explore extra guides and resources

You’ve reached the end of this guide, but there’s plenty more to be found if you’re looking to read more about selling online with success. You can explore Seller University, our ecommerce guide and stay tuned to our webinars and events for sellers.

If you’re ready to build your online storefront and list your products, your Seller Central account also includes a range of support articles to help you set out on the right track. We also have a range of seller stories to gain inspiration from. With a world of customers searching for electronics products and deals right now, what’s left but to begin?

Start selling electronics today

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