2021
Amazon Seller Summit

Recap and Content

Event held: 12 - 14 October 2021

Annual Amazon Seller Summit: 2021

Amazon Australia’s Seller Summit is a free, annually hosted event designed to educate current and prospective sellers on ways to establish, grow, and expand their business on Amazon.com.au. The 2021 event featured over 25 short, engaging video presentations from over 15 different Amazonians. You can find recordings of the sessions below.

Event highlights

Insights:

25+

Sessions from leaders and SME's
Pick and choose from over 25 sessions! From shipping, marketing, and global selling, operational strategies, and much more.

15+

Amazon SME's
Connect with passionate Amazonians and SME's who can support you in driving your business on Amazon.

10+

Hours of seller focused information and learnings
Learn about growing your business on Amazon and the tools available to help you succeed. Watch presentations that add value around your specific needs.

Summit Sessions

Amazon in Australia:

Getting Started on Amazon.com.au:

Programs for Success:

Data Driven Success:

Delivering Smiles with Fulfilment by Amazon:

Going Global:

2021 Summit Agenda

Agenda

Day 1: 12th October 2021

Summit Agenda
Day 1: Tuesday 12th October

Time

Presenter

Title

Session Name

Company

Amazon in Australia
10:00 am
Omar Khattab
Senior Marketing Manager
Welcome Day 1
Amazon
10:05 am
Amit Mahto
Head of Seller Services
Keynote: How Amazon is Supporting Australian Businesses
Amazon
10:20 am
Bruce Billson
Australian Small Business and Family Enterprise Ombudsman
Special Guest: The SMB Landscape in Australia
Australian Government
10:30 am
Callum Sauer
Key Account Manager
Seller Panel: Success Stories from Amazon Sellers

Featuring:

Denise Billsborough - Little Archer & Co.
Garrison Huang - Harris Technology.
Jo Yating - Bella Luna.
Amazon
Little Archer & Co
Harris Technology
Bella Luna

10:45 am - 2:00pm: Lunch Break

Getting Started on Amazon.com.au
2:00 pm
Omar Khattab
Senior Marketing Manager
Welcome Back
Amazon
2:00 pm
Uma Mishra
New Account Manager
Set Up For Success on Amazon
Amazon
2:15 pm
Henry Liang
Strategic Account Manager
Selling on Amazon 101 - Where to Start
Amazon
2:30 pm
Andrew Choong
New Account Manager
Seller Central - Navigating Your Control Panel
Amazon
2:45 pm
Josh Laming
New Account Manager
Creating Best-in-Class Listings
Amazon
3:00 pm
Fern Jones-Middleton
Chief Operating Officer
Guest Speaker: Automate with Omnivore
Omnivore
3:15 pm
Emma Falzon
New Account Manager
Delivering Smiles - An Introduction to Fulfilment
Amazon
3:30 pm
Emma Falzon
New Account Manager
Ship Orders Yourself with the Merchant Fulfiled Network
Amazon
3:45 pm
Omar Khattab
Senior Marketing Manager
Day 1 Wrap-Up
Amazon
Day 2: 13th October 2021

Summit Agenda
Day 2: Wednesday 13th October

Time

Presenter

Title

Session Name

Company

Programs for Success
10:00 am
Omar Khattab
Senior Marketing Manager
Welcome to Day 2
Amazon
10:00 am
Chadd Ciccarelli
Head of Launchpad
Keynote: Amazon Innovation Grants
Amazon
10:15 am
Jordan Cruice
New Account Manager
Grow with Amazon Advertising
Amazon
10:45 am
Ankur Karwasra
Deals Manager
Attract Customers with Deals, Promotions and Coupons
Amazon
11:15 am
Mickey Chung
Start-up Development Manager
Innovate with Launchpad (for Startups and Emerging Brands)
Amazon
11:30 am
Alice Cullen
New Account Manager
Brand Owner Tools for Success
Amazon
11:45 am
Chantelle Tran
New Account Manager
Amazon Renewed (for High-Quality, Like-New Products)
Amazon

12:00 pm - 2:00pm: Lunch Break

Data-Driven Success
2:00 pm
Omar Khattab
Senior Marketing Manager
Welcome back
Amazon
2:00 pm
Alex Foster
Key Account Manager
Data-Driven Success - Business Reports & Account Analytics
Amazon
2:15 pm
Stephanie Armstrong
Seller Success Program Manager
Account Health: Understanding the Metrics
Amazon
2:30 pm
Ben Jones
Business Development Manager
Guest Speaker: Automate with Codisto
Codisto
3:00 pm
Arabella Baker
Global Selling Account Manager
Introduction to the Amazon Seller Central Partner Network
Amazon
3:15 pm
Omar Khattab
Senior Marketing Manager
Day 2 wrap-up
Amazon
Day 3: 14th October 2021

Summit Agenda
Day 3: Thursday 14th October

Time

Presenter

Title

Session Name

Company

Delivering Smiles with Fulfilment by Amazon
10:00 am
Omar Khattab
Senior Marketing Manager
Welcome to Day 3
Amazon
10:00 am
Craig Fuller
Director AU Operations
Keynote: Amazon's Fulfilment Network in Australia
Amazon
10:15 am
Tom McCullagh
Fulfilment by Amazon Key Account Manager
Fulfilment by Amazon 101 - Delivering Smiles
Amazon
10:30 am
Shreeja Ranganath
Operations Program Manager
Fulfilment by Amazon – Shipments
Amazon
10:45 am
Shreeja Ranganath
Operations Program Manager
Fulfilment by Amazon - Common Challenges and FAQs
Amazon
11:00 am
Shreeja Ranganath
Operations Program Manager
Fulfilment by Amazon - How to Pack Your Shipment
Amazon
11:15 am
Kimberley Partridge
New Account Manager
Introducing 'Send to Amazon'
Amazon
11:30 am
Szemei Ng
Fulfilment by Amazon Snr Product Manager
Tools for FBA Success
Amazon
11:45 am
David Huang
New Account Manager
Growing ANZ - Exporting to New Zealand
Amazon
12:00 pm
David Boyer
Country Manager - Australia & New Zealand
Guest Speaker: Automating Fulfilment with ShipStation
ShipStation

12:15 - 2:00pm: Lunch Break

Going Global
2:00 pm
Omar Khattab
Senior Marketing Manager
Welcome Back
Amazon
2:00 pm
Arabella Baker
Global Selling Account Manager
Going Global with Amazon 101
Amazon
2:30 pm
Yvonne Homoncik
Global Selling Key Account Manager
Global Selling - Foundations for Success
Amazon
2:45 pm
Shirley Ng
Head of FBA Operations, USA
Guest Speaker: Shipping to the USA with DHL
DHL Global Forwarding
3:00 pm
Yvonne Homoncik
Global Selling Key Account Manager
Seller Success Story from Going Global with Amazon
Amazon
3:15 pm
Yvonne Homoncik
Global Selling Key Account Manager
Going BIG with Global Selling
Amazon
3:30 pm
Nathan Archie
Country Manager - Australia & New Zealand
Guest Speaker: Managing International Payments with Payoneer
Payoneer
3:45 pm
Omar Khattab
Senior Marketing Manager
Event Wrap-up & Thank You
Amazon

THANK YOU!

The 2021 Amazon Seller Summit was a huge success and we want to thank
everyone who attended, presented and helped organise the event. We look forward to
running the summit again next year and hopefully it will be live and in person.

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