Amazon First Nations Business Accelerator
Grow your business with dedicated resources
The Amazon First Nations Business Accelerator can help customers discover products, and communicate the First Nations stories and people behind them.
The Expression of Interest form is hosted by an external company (Supply Nation) so the link above does not lead to our website. Your responses will be subject to Amazon’s Privacy Notice. Click here for T&Cs.
What is Amazon First Nations Business Accelerator?
Amazon Australia is inviting First Nations businesses who have a physical direct-to-customer product and want to expand their business online to apply for the Amazon First Nations Business Accelerator. We appreciate that emerging brands have different challenges than those faced by more established businesses, so this 90-day offer is designed to help address these needs and build a strong foundation for growth, including advertising strategy, brand marketing, onboarding to the Amazon store, listing creation, and inbounding to our top-notch fulfilment centres.
There are 25 positions available for the Accelerator, and our internal category experts along with our third party service provider, Export Accelerator, will select the recipients. The recipients will engage Export Accelerator to use their services for a 90-day period without charge.
There are 25 positions available for the Accelerator, and our internal category experts along with our third party service provider, Export Accelerator, will select the recipients. The recipients will engage Export Accelerator to use their services for a 90-day period without charge.
Who’s eligible to apply for the Amazon First Nations Business Accelerator?
Eligibility is limited to prospective Amazon Australia Sellers that have successfully expressed their interest via Supply Nation during the Promotional Period and meet and maintain the following criteria:
The applicant must fully complete all sections of the Expression of Interest (EOI) form at https://connect.supplynation.org.au/amazon/ during the Promotional Period.
The applicant must not already be registered to sell on Amazon.com.au.
The applicant must hold an active and valid certification with Supply Nation (including being 51% or more Indigenous owned, managed and controlled) – see here for more details about Supply Nation.
The applicant must have an existing physical consumer product that is available for sale to the public at the time of application and is suitable for sale on Amazon.com.au in accordance with Amazon’s policies including, without limitation, the Restricted Products Policy and the Amazon Anti-Counterfeiting Policy.
The business representative for the applicant must be 18 years or older at the time of applying for the Accelerator.
The applicant’s headquarters must be based in Australia.
The applicant must be a small business (namely, employ fewer than 100 people or have generated less than AUD$10 million in aggregate annual revenue).
The applicant must possess a valid trade mark registered with IP Australia for their product’s brand.
Employees and their immediate families of the Promoter or its affiliates, and its agencies are ineligible to enter.
The offer commences at 12:01am AEST on 29 August 2024 and closes at 11:59pm AEDT on 15 December 2024.
Please click here to view the full list of Terms and Conditions.
What does the Amazon First Nations Business Accelerator package include?
Each Recipient will receive an Accelerator package over a 3-month period, worth up to AUD$9,578. Each Accelerator package consists of the following to be provided over the 3-month period:
Phase
Service
Launch services provided by Export Accelerator1
Amazon Seller account setup
Product2 listing creation – title, description, bullets
Product2 Image optimisation (5-6 images incl infographics)
Amazon A+ content for all products2
Amazon brand storefront setup
Support sending your first shipment to Amazon
Fulfilment by Amazon (FBA) prep and labelling
Inventory recommendations
Growth services provided by Export Accelerator1
Account management support
Support to create and launch sponsored advertising campaigns
Support across advertising and account management
Amazon deals and promotion support
Monthly reporting and insights
Monthly catch-ups to monitor performance
Amazon Ads credit
A budget of up to AUD$1,000 in Amazon Ads credits to execute an Amazon Ads strategy during the Accelerator Period
1The Accelerator package is provided by Export Accelerator, a third-party service provider, and is subject to applicable terms and conditions of Export Accelerator. Any questions, comments or concerns regarding the provision of Export Accelerator’s services must be directed to them.
2Up to 20 parent products.
2Up to 20 parent products.
Grow your business with dedicated resources
The Amazon First Nations Business Accelerator can help customers discover products, and communicate the First Nations stories and people behind them.
The Expression of Interest form is hosted by an external company (Supply Nation) so the link above does not lead to our website. Your responses will be subject to Amazon’s Privacy Notice. Click here for T&Cs.
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