FULFILMENT BY AMAZON

Save time and grow your business with FBA

Already selling on Amazon?
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$49.95 (excl. GST) per month + selling fees.
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What is FBA?

You sell it, we ship it. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centre and we pick, pack, ship, and provide customer service for these products. With one of the most advanced fulfilment networks in the world, FBA can help you save time, make money, scale your business and reach more customers.

Getting Started With FBA

You’ll have the choice of FBA as a fulfilment option as soon as you sign up to sell on Amazon. Forget about packing, shipping and providing customer service for individual products. Simply send products to some of our fulfilment centres within Australia and our expert team will handle things from there. Here’s the step-by-step process to getting started.

Steps to start using Amazon FBA

Step 1

Set up your FBA account
If you’re completely new to selling on Amazon, the first step is to register as a seller. If you’re already registered as a Seller on Amazon, simply login to Seller Central.

Step 2

Create your product listings
As you add your products to the Amazon catalogue, specify FBA inventory.

Step 3

Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and our shipping and routing requirements.

Step 4

Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfilment centres. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfilment centre, we pick, pack and ship these orders with 24/7 service for your customers. All that’s left for you to do is rock those sales and manage your stock levels.

Explore this guide to managing your FBA orders once you’re up and running.
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SELLER SPOTLIGHT: GOAL PREP
FBA was a huge part of us choosing to go ahead with Goal Prep. We had neither the time nor space to handle all the orders and shipping, especially with a new baby.
Emma GeerlingsFounder, Goal Prep

The Advantages of Amazon FBA

Amazon sellers of every size and experience level use FBA. Whether you’re selling phone cases or fitness equipment, you’ll gain the speed and flexibility of Amazon’s global fulfilment network.
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Fast, free, and convenient delivery choices

Enhance your customer experiences and loyalty with premium delivery options made simple through FBA. Amazon Prime members love free expedited shipping on Prime-eligible orders, and all Amazon.com.au customers enjoy free Australian shipping on eligible orders over $39. Customers can also combine your orders with other products fulfiled by Amazon to qualify for free shipping.

Your FBA listings will display the Prime shipping logo, reassuring customers that fulfilment and customer service will be handled by Amazon.
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Trusted customer service and returns

Provide world-class, 24/7 customer support to your buyers – even as you sleep! FBA leverages the Amazon customer service network stretching across the world, managing customer enquiries, refunds, and returns for your FBA orders.
  • FBA customer support: Our customer support is available 24/7 via phone and email. This service is included within FBA fees, with the exception of the Returns Processing Fee for select product categories. Spend your time growing your business or going on holiday, knowing your FBA customers will have all the support they need.
  • FBA returns: Our customer service also manages product returns for FBA products sold through Amazon.com.au. If a customer wishes to return a product, they can find help pages and contact details through our Online Returns Centre. If a returned item is sellable, it’s added back to your sellable inventory. Read our FBA customer returns policy for details on returns and refund management.
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Flexibility to help you scale quickly

Our fulfilment centres are built to support your inventory, and it’s easy to start at any size with no minimum for the number of products you send. You can focus your time and energy on growing without needing major new investments in capital or staffing, and even branch out into other sales channels with ease.
  • Multi-Channel Fulfilment: MCF extends many of the benefits of FBA to your other sales channels. Sell from your own site or third-party e-commerce sites with Amazon picking, packing, and shipping to your customers.
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Cost-effective pricing

Pay as you go and simplify your fulfilment costs. With FBA, you’re charged for storage space and each order we fulfil. Fees for Selling on Amazon and optional services may apply.

FBA Storage and Fulfilment Fees

As a switched-on seller, you’ll naturally want to see whether FBA pricing is right for your products and business. FBA fees are designed to be cost-effective for diverse product types. All shipping costs are included.

Inventory storage fees

These are charged for all items stored in an Amazon fulfilment centre, based on your daily average volume of inventory measured in cubic metres. Inventory storage rates vary slightly depending on time of year.

Long-term storage fees

These fees apply to items stored in a fulfilment centre for more than 365 days and are assessed on a monthly basis. Effective inventory management can help you to long-term storage fees.

Fulfilment fees

These fees cover picking and packing, shipping and handling, customer service and product returns for your FBA products. They’re charged per unit according to the unit’s dimensions and weight, within product size tiers.

Unplanned services fees

Unplanned services fees are charged when inventory arrives at a fulfilment centre without proper preparation or labelling, requiring additional services. These can be avoided with the right packing and shipping.

Removal order fees

You can choose to have Amazon return or dispose of your inventory in a fulfilment centre for a per-item fee.

Returns processing fees

If a customer chooses to return a product sold on Amazon.com.au for which Amazon offers free return shipping, a FBA returns processing fee will apply.

Referral fees

All sellers (regardless of plan type) pay a referral fee on each item sold. Items in some categories have a per-item minimum referral fee.

FBA vs FBS

Try the Amazon FBA fee and revenue calculator

Want to compare Fulfilment by Amazon versus Fulfilment by Seller?
Use the FBA revenue calculator to assess the fees and profitability of a chosen product.

FBA Inventory Management

List products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfilment centres. It’s all simple with the tools in your Seller Central dashboard.

Track inventory age

Use Inventory Age tools to understand how much inventory you’re holding and how long it’s been in the fulfilment centre. Assessing these factors regularly can help you improve sell-through rates and avoid long-term storage fees.

Fix stranded inventory

Stranded inventory is inventory that is sitting in a fulfilment centre without an active offer on Amazon. Keep your listings active by addressing any issues and ensuring key pricing and condition information is included.

Replenish inventory

Maintaining healthy inventory levels will help you bring in revenue and provide reliable product availability for customers. Set up replenishment alerts to suit your business, so you can prepare and send FBA inventory to Amazon as stock gets low

Consider inventory storage limits

So we can pick, pack and ship all products quickly and reliably, Amazon may apply an inventory storage limit for your seller account. These limits can depend on factors such as your selling plan and your Inventory Performance Index.

Learn Amazon FBA

Ready to begin with FBA? Your Seller Central dashboard will guide you through the process when you select Fulfilment by Amazon. There’s also a world of information available for learning and understanding the Amazon FBA process.

The Amazon FBA shipping process

Whether you’re just starting out as an Amazon seller or a seasoned seller, Seller University is a completely free resource to help you build and grow a successful FBA business. You’ll find helpful guides to getting started, shipping and fulfilment, selling tips and a range of video guides.

The Amazon FBA shipping process

While our fulfilment services are designed to guide and support all sellers, here are several FBA best practices that could help improve your sales and success:

Assess product profitability
It’s worth crunching the numbers to see if FBA will provide good value for what you plan to sell. Our FBA revenue calculator is a handy tool for comparing the fulfilment methods for specific products.

Select high-volume products
High volume products can help you to move more inventory in shorter amounts of time and minimise fees. Consider your other sales channels and your Seller Central business reports when product sourcing.

Vary product lines
If you’re just getting started selling on Amazon with FBA, it can sometimes help to send in a variety of different products at lower volumes until you gain a clearer idea of what customers are loving most.

Optimise your Inventory Performance Index score
Your Inventory Performance Index gauges your inventory performance over time. Be sure to fix stranded inventory and maintain a healthy inventory balance with products that have a high sell-through rate.

Revisit your shipment plan
Before sending your inventory to our fulfilment centre, check your shipment is correctly labelled and classified. This allows us to process and stock your inventory sooner so your products can be made available to buy.
Act on alerts when inventory is low
It’s simple to set up replenishment alerts so you know when to send more inventory to Amazon. This is a simple yet effective tool to help you keep your products available and customers satisfied.

Growing your Amazon FBA business

As your FBA business finds its groove, the next step is to grow your sales and success rate sustainably. Here are some options to help you scale your FBA business

Help grow your business with Fulfilment by Amazon

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Get the Prime badge with FBA
Make your offers more attractive to over 150 million Amazon Prime members worldwide using Fulfilment by Amazon.
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Launch your brand
If you’re a startup or emerging brand, consider applying for Amazon Launchpad to access a range of marketing benefits.
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Advertise and promote
Increase your visibility and sales with Sponsored Product or Sponsored advertising campaigns, and create your free Store.
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Launch Amazon-exclusive products
If you’re a manufacturer, Accelerator can help you launch your private brands and innovative products exclusively on Amazon.
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Expand your platforms
Simplify fulfilment for orders on your own website, social media and other e-commerce channels using Amazon Multi-Channel Fulfilment.
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Expand internationally
Leverage Amazon’s global scale and make money selling internationally with the extensive reach of Amazon Global Selling.

FBA Shipping and Fulfilment

Deliver your inventory to our fulfilment centre, and we’ll get your orders where they need to go.
Learn more about the FBA shipping process and how to prepare your inventory.

The Amazon FBA shipping process

When you send inventory to Amazon, you begin by creating a shipping plan. This plan clarifies the products you intend to send, the quantity of each product, delivery details and whether your products will be prepared and labelled by yourself or Amazon.

It’s important to prepare, label and ship your FBA inventory according to your shipping plan and our packaging and prep requirements, so we can have your inventory made available for sale as soon as possible.

FBA prep services

FBA offers a range of optional prep services to get your products ready for fulfilment, which can include bagging, taping, bubble wrapping or labelling products. These services are available for a per unit fee. You can also choose to prepare and label products yourself as you create your shipment plan

How do Amazon fulfilment centres work?

After you create a shipping plan and send your inventory to an Amazon fulfilment centre, our team scans your inventory and stores it until it’s ready to be sent. When an order comes in, we pick, pack and ship the order to your customer and provide 24/7 customer service on any post-sale enquiries.

Fulfilment by Amazon can be a great option if you’re looking to:
  • Minimise in-house warehousing and storage costs
  • Scale your business without large internal outlays
  • Reduce time spent sending out individual orders
  • Add to the appeal of your products on Amazon

Where are my nearest Amazon fulfilment centres in Australia?

While the fulfilment centre you send to will depend on your specific shipping plan, we have fulfilment centres located in Melbourne, Sydney, Perth and Brisbane. We’re also adding the finishing touches to the Southern Hemisphere’s first Amazon Robotics fulfilment centre in Western Sydney. This will be the largest warehouse ever built in Australia and capable of housing up to 11 million items!

How quickly will my products be available for sale?

Inventory that is sent to a fulfilment centre is typically scanned and made available for sale within three working days of delivery. It’s important that your shipments to an Amazon fulfilment centre are accurately prepped and labelled so this process isn’t delayed.

Tracking shipments

Your Shipping Queue within Seller Central makes it easy to view the progress of all shipments you’re working on, as well as shipments you have already sent to Amazon. View the Shipment Summary page to track each specific shipment from creation to closure.

Fulfilment by Amazon or Fulfilment by Seller:
Which to Choose?

This is a common question for sellers who are just starting out. In fact, many sellers use a mix of both fulfilment methods
to send their orders. Learn about the key differences and what to consider when deciding what’s right for you.
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What is the Fulfilment by Seller option?

If you prefer to handle fulfilment yourself, you can select Fulfilment by Seller (FBS) for product listings in your Amazon seller account. This means that as the seller you’ll be responsible for storing, picking, packing and shipping orders as your customers buy these products on Amazon.com.au. You can also choose to use a third party logistics service provider with this option.
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What’s the difference between FBA and FBS?

The key difference is that with FBA, Amazon handles the entire fulfilment process after the sale is made. With FBS, you as the seller will handle everything before and after the sale.
Whether you choose FBA or FBS for your products, following best practices can help you to sell and grow as a seller on Amazon.com.au. What’s universal is providing plenty of useful information and a great customer experience!
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How to decide between FBA and FBS

While the right decision can depend on your products and growth strategy, there are a few factors to consider when choosing between the two fulfilment methods for a product you’re planning to sell.
Costs vs Fees:

What will the total costs be of storing, picking, packing and shipping the product orders yourself? How will this compare to FBA fees as you assess profitability for that particular product?
Time and resources:

Will you have time to send out each individual order as you make sales? Are you able to dedicate resources to providing customer service, and managing any refunds or returns?
Customer experience:

FBA enables Amazon Prime customers to take advantage of free two-day shipping on eligible orders and all Amazon.com.au customers to enjoy free shipping on eligible orders over $39.
Reliability:

If your business is smaller, agile or just starting out, FBA can be a great way to provide high quality customer service for your customers with phone and email responses around the clock.
Product mix:

Profit margins can vary for different products depending on their size, weight and category. As such, FBA, FBS or even a mix between the two could be the right choice for your Amazon orders.

Frequently Asked Questions

Your questions, answered. Browse through some of the commonly asked queries
about Amazon FBA and learn tips for building your FBA business.
What does FBA (Fulfilment by Amazon) mean?
Fulfilment by Amazon is a fulfilment method available for sellers on Amazon.com.au built on Amazon’s advanced logistics network. You make the sale, and Amazon stocks, picks, packs and ships the order to your customer. We also provide 24/7 customer service and handle any returns or refunds for you.

Step 1: Send your products to Amazon
Step 2: Amazon stores your inventory
Step 3: Customers buy your product
Step 4: Amazon picks, packs and ships the order
Step 5: Amazon provides 24/7 customer service.
What is an Amazon FBA business?
An Amazon FBA business is any seller on Amazon who uses the Fulfilment by Amazon service. You can choose to use FBA for part or all of your inventory, and even have Amazon fulfil your online orders from other channels with Multi-Channel Fulfilment. Fulfilment by Amazon can free you up to make money and focus on what you do best, while we take care of the rest.
Is FBA the same as drop shipping?
Drop shipping involves acting as an intermediary between a supplier and a customer, without ever owning the stock itself. Amazon has a specific drop shipping policy around this practice. With Fulfilment by Amazon, you own your stock and store it in one of Amazon’s many fulfilment centres ready for purchase.
How much do Amazon sellers make, and how profitable is Amazon FBA?
Sellers all over the globe are using Fulfilment by Amazon to delight customers and expand their businesses without needing large capital costs. Some sellers might use FBA to fulfil a few orders per day, while others might ship out very high volumes of product.

Check out some of our seller stories to see how FBA is helping Australian sellers to grow.
How much money do you need to start on Amazon FBA?
This will depend on how much you choose to invest in your initial inventory, as well as the products you choose to sell. You can use our FBA revenue calculator to calculate profitability for specific products, and read more about FBA pricing. You can also use the Fee Preview tool within Seller Central to estimate your revenue.
Is Amazon FBA easy?
Sellers find Fulfilment by Amazon to be an easy, cost-effective and convenient fulfilment option when selling on Amazon.com.au. You can focus on your product quality and sales, while the Amazon team will take care of storing, picking, packing and shipping your orders.
How do I choose my products?
Most products are suitable for Fulfilment by Amazon, with the exception of certain FBA-prohibited products.

Fulfilment by Amazon is ideal for high-volume products with high page views and sales. It’s a good idea to conduct thorough research on market demand and competitor offerings before investing in inventory. Read more about product sourcing and what you can sell on Amazon.
How can I find suppliers or wholesalers for Amazon FBA?
Some Amazon FBA sellers manufacture products themselves, while others work with manufacturers or suppliers to provide their inventory.
How should I pack items for Amazon FBA?
It’s important to label and prepare your inventory according to your shipping plan so that the shipment will be optimised for entry into our fulfilment centres. Read our requirements for shipping packaging.
How much are Amazon FBA fees?
FBA pricing includes a monthly storage fee and relevant per-unit fees. You can find an explanation of FBA fees outlined in the fees section above, read about FBA pricing or explore the FBA revenue calculator to learn more about applicable fees.
Who pays for FBA returns?
Amazon provides customer service for your FBA orders, including the processing of customer returns according to Amazon's customer returns policies. We evaluate the condition of each returned FBA item, and if it’s sellable we return it to your sellable inventory. If we determine the item as unsellable, for example if it is defective or damaged, we assess who caused the damage. We then decide if you’re eligible for a reimbursement.

If the customer-returned item is in one of the categories for which Amazon offers free shipping, a FBA returns processing fee will apply.
Are there alternatives to Amazon fulfilment?
Fulfilment by Amazon is an optional service. You can choose Fulfilment by Seller if you prefer to store, pick, pack, ship and provide customer service for your Amazon.com.au orders.
What are approved countries for Amazon FBA?
Fulfilment by Amazon is available for Australian sellers on Amazon.com.au, with multiple fulfilment centres located around the country. Expand internationally with Amazon Global Selling and reach customers around the world including in US, Canada and Mexico, Europe, Asia-Pacific and emerging marketplaces. You could take advantage of peak seasons in other countries to balance sales year round. Explore our Global Selling guide to get started.
Does Amazon provide any FBA seller tools, research tools or analytics?
Yes, many! FBA’s inventory dashboard shows your sales, inventory levels and personalised recommendations whenever you log in. You can access your FBA dashboard via Seller Central, the Amazon Seller mobile app or integrate your own inventory systems using Amazon APIs. Within Seller Central you can track your profitability, estimate fulfilment costs and break down fees clearly.
What is the Inventory Performance Index all about?
Your Inventory Performance Index is a helpful success rate that is updated weekly and helps you keep an eye on your inventory health. This index is based on a number of factors including your FBA 90-day rolling sell-through rate and stranded inventory percentage. You can improve your IPI score by maintaining healthy inventory levels without too many excess products, keeping popular products in stock and fixing listing problems if they arise. Explore more via our Inventory Performance Index FAQs.
Can I connect Amazon FBA with other platforms such as eBay, Shopify or Alibaba?
Fulfilment by Amazon is available for omnichannel selling including across social media platforms, e-commerce platforms and your own website. With Multi-Channel Fulfilment, you can send your inventory to an Amazon fulfilment centre and we’ll pick, pack and ship your orders as they come in. You can manage your inventory easily online and request your inventory to be returned at any time. Expanding your presence across multiple channels can be an effective way to build your brand presence.

Help grow your business with Fulfilment by Amazon

Already selling on Amazon?
New to Amazon?
$49.95 (excl. GST) per month + selling fees.