FBA New Selection Program:Learn more

New Seller Incentives

Get started with up to $75,000 in incentives for new sellers

Get referral fee credits of 5% on eligible branded sales

We invest in new brands at Amazon Australia. Enrol your brand in Amazon Brand Registry and meet the eligibility requirements to take advantage of the following:
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5% credit on referral fees on your first $1,500,000 in eligible branded sales (up to $75,000 in value)
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Advertise, fulfil, and grow your business with confidence

You’ve put everything into your business—so let’s start your Amazon journey with confidence. Eligible new Professional sellers can take advantage of the following:
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$150 credit towards shipments into the Amazon fulfilment network using the Amazon Partnered Carrier program
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$300 credit towards FBA fulfilment costs when you use Amazon SEND
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$75 credit to create Sponsored Advertising campaigns
For the full terms and conditions, and eligibility requirements, visit Seller Central.

New Seller Incentives

Service

Incentives

Requirements

Brand Registry incentive
Brand Registry
5% credit on referral fees on your first $1,500,000 in eligible branded sales (up to $75,000 in value).
Become the first Brand Representative in Australia for a brand in Amazon Brand Registry within six months of listing your first active and buyable ASIN, or at any time before. Credit expires after one year.
Learn more
Fulfilment by Amazon (FBA) incentives
Amazon Partnered Carrier program (PCP)
$150 in PCP credits towards shipments into the Amazon fulfilment network using PCP
Use the Amazon Partnered Carrier program to send your first FBA products into the Amazon fulfilment network within 90 days of listing your first active and buyable listing. Credit expires after one year.
Learn more
Amazon SEND
$300 credit for FBA fulfilment fees
Use Amazon SEND to send your first FBA products into the Amazon fulfilment network within 90 days of listing your first active and buyable listing. Credit expires after one year.
Learn more
Advertising incentive
Sponsored Products
$75 credit for Amazon Ads
Create a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days.
Learn more

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