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Many Amazon sellers are entrepreneurs—starting, building, inventing, experimenting. None of that is easy, but we’re here to help with a growing library of free resources to guide you towards success.
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Seller University

Master the selling tools at your disposal with the help of our tutorial videos.
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FAQ

Find answers to the most common questions we receive from sellers
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Other resources

Access help pages, seller forums, and resource downloads

What is Seller University?

Seller University is a series of free training videos created to help you learn how to sell on Amazon. Create product listings faster. Master the key tools and applications. Understand product rules and restrictions. Learn how to take advantage of FBA, advertising, promotions, and more.

Watch Seller University videos on YouTube or in Seller Central, once you create an Amazon seller account.
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Frequently Asked Questions

Get answers to the frequently asked questions about using Amazon for ecommerce.

Overview

What is selling on Amazon?
Selling on Amazon is a program that enables both individuals and businesses to sell their products and inventory on Amazon.com.au. Learn more about Selling on Amazon.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. Check out the Sell page for more information.
What type of products cannot be listed on Amazon.com.au?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
What is the A-to-z Guarantee program?
Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the A-to-z Guarantee program.

The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfilment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
Can I use my existing account to sell in Australia?
Yes, to use your existing account to sell in Australia, you can navigate to ‘Inventory’ followed by ‘Sell Globally’ on Seller Central. You can choose to create a new account for Australia or link to an existing Australian account that you have already created.
How do I open a new Amazon seller account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.

Before you start, be sure to have the following information ready:
  • Your business name, address, and contact information
  • An internationally chargeable credit card with a valid billing address
  • A phone number where you can be reached during the registration process
  • Your tax ID info
  • Additional identity documents may be required in some cases
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan from the My Services page in Seller Central (login required).

If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual seller, but you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
How do I close my Amazon seller account?
You can cancel your subscription at any time. There is no long-term commitment required to sign up.

To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.

Pricing

How much does it cost to sell on Amazon.com.au?
Amazon offers two selling plans. The Professional selling plan is available for a $49.95 per month (excl. GST) plus a fee on each product that is sold.

If you plan to sell fewer than 50 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold (excl. GST) plus other selling fees, which vary by category.
What are the differences between Professional and Individual accounts?
Third-party sellers can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, sellers pay a fee for each unit they sell. With the Professional plan, sellers pay one flat fee per month, no matter how many units they sell. Sellers with the Professional plan can also access advanced selling tools such as APIs and reports from Amazon Marketplace Web Service (AWS).
When do I start getting charged the monthly subscription fee?
The monthly subscription fee for the Professional selling plan begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
How do I get paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.

Selling

How do I manage my selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments.
How do I add inventory?
You have four options for entering product-related info:
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to list one new product at a time.
  • Use Excel-based inventory files to add multiple product listings at once.
  • Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.

The Manage Orders page in Seller Central provides up-to-the minute views of orders. Once we have verified the buyer's payment method, you can see your orders, including shipping information, on the Manage Orders page.
How much does it cost to ship items I sell?
Shipping fees depend on whether you plan to fulfil orders yourself, or use Fulfilment By Amazon (FBA) to handle your logistics and customer service.
How does Fulfilment by Amazon work?
With Fulfilment by Amazon (FBA) you store your products in Amazon's fulfilment centers, and we pick, pack, ship, and provide customer service for these products.
What is the featured offer?
The featured offer (sometimes called the "Buy Box") is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.

To compete for featured offer placement, you must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
Can I offer gift-wrap and gift messaging services to my customers on Amazon.com.au?
Definitely! Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. You can select which items you wish to offer gift services on when you create your listings. Products you have in FBA will be automatically eligible (subject to size and availability).

Global Registration

What is Global Registration?
Global Registration allows you to create Amazon selling accounts in multiple Amazon stores worldwide through one registration application. This unifies your selling experience across Amazon’s international stores and lets you more easily manage and scale your business. By using a single sign-on, you will have access to a single view of sales, orders, and buyer messages from all of the stores you sell in. You can also access tools previously restricted to specific countries, and benefit from a discounted monthly fee for the Professional selling plan. When you register to sell on Amazon via Global Registration, you will have merged accounts in North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), the Japan store, and the Australia store; and you can switch between stores in Seller Central.
Which stores am I registering in?
When you register for an Amazon selling account, we automatically create merged accounts that give you access to North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), Japan, and Australia. Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information. You can see a list of your merged global accounts here.
What should I do if I do not have all the information to complete registration in a particular store?
For the registration process, you do not need store-specific information but only general information about your business. During registration, you can save your progress and login again to continue from where you left off. After registration is completed, you may need to provide additional information or documentation based on the countries in which you wish to sell in. For example, to sell in the United States, you are required to provide tax information after registration is completed.
I do not want to list in all the stores in Europe. Can I only select the UK (or Germany, France, Italy, Netherlands, Poland, Sweden, Spain)?
When you list your products in one of Amazon’s European stores, by default the listing will be available in all European stores, to make it easier for you to expand your business in Europe. If you wish to remove your listing from a specific store or opt out of this functionality altogether, you can go to Account Settings in Seller Central to deselect the store(s).
I have completed the registration process, but I don’t need a seller account in all stores for which you have created merged accounts and want to un-register myself from a store. How do I do that?
You can choose to downgrade your account from a Professional selling plan to an Individual selling plan if you do not want to be charged a monthly subscription fee. Please follow the instructions to Switch to an Individual selling plan. To close an account, log into the account for the store that you want to close, and go to Settings > Account Info > close account in Seller Central. Please note that you must close each regional account individually: North America, Europe, Japan, and Australia. If you downgrade or close one of your accounts but still have buyable ASINs listed in your other merged accounts , you will still pay a Professional Selling Plan subscription fee. Ensure that you downgrade each merged account individually if you do not wish to be charged a monthly Professional subscription fee.
I also want to sell in a store for which Amazon does not automatically create a merged account – what do I need to do?
You need to register for that store separately. You can then merge that separate account to your Global Registration account by following the steps described here.
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Other Resources

Amazon Seller Forums

Get answers to your questions from Amazon employees and fellow sellers.

Amazon Seller Help

Dive deep on specific topics related to selling on Amazon.

The Beginner's Guide

Find out what you'll need to start selling in our stores.

Third-party resources

Amazon does not endorse third-party resources such as conferences, consulting, and online training. Use caution when engaging non-Amazon resources to avoid scams and misinformation that could lead to the suspension of your seller account.

We permit third parties to offer resources in the Marketplace Appstore and the Service Provider Network, where they’re subject to an application process, customer reviews, and performance audits.

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