Amazon is an online store, and brands that sell products in the Amazon store can build their own online store within the store using a free tool we call...um, Stores.
Once you create a seller account and enrol in Amazon Brand Registry, you can build a store that provides customers with a multi-page, immersive experience that introduces customers to your brand story and entire product catalog through customised rich media—text, image, and video.
You also get your own Amazon.com.au web address to use in marketing campaigns (amazon.com.au/yourbrand). You can showcase new products and best sellers
, and even provide personalised recommendations for shoppers who visit.
Behind the scenes, Stores also provides you with performance metrics about visits, traffic sources, and sales so you can optimize the experience.
Using Store Builder in Seller Central, you can create an ecommerce storefront on Amazon—no coding or design expertise required. The page is automatically setup for desktop, mobile, and tablet browsers.