Types of selling plans - Individual vs Professional
Get to know the different selling plans and their advantages
Compare types of Selling plans on Amazon.com.au
Are you wondering how to become an Individual Seller on Amazon, or whether a Professional plan is right for you? You can choose from two different account types to suit how you plan to sell on Amazon.
Individual
Professional
$
0.99
/ item sold
(excl. GST) + additional selling fees
$
49.95
/ month*
(excl. GST) + additional selling fees
Overview
This plan might be right for you if...
• You sell fewer than 50 items a month
• You sell more than 50 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories
Selling plan features
Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
*If you expand to sell in other worldwide Amazon Stores using merged accounts, you will pay the equivalent of $39.99 USD per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade at any time. For more information, see Monthly subscription fee FAQs and Merging Accounts for more details.
Individual selling plan
Can individuals sell on Amazon?
Absolutely! Individual sellers all over Australia and worldwide are selling on Amazon, from small-batch manufacturers to authorised brand resellers.
When to choose an Individual seller account
If you’re just getting started with your business, an Individual seller account can be a great way to test the water with minimum investment and to see if there’s strong demand for your products. An Individual plan might be right for you if you sell fewer than 50 items in a month.
There are a few things you won’t be able to do with an Individual seller account:
• Add multiple users to your account.
• Apply to sell products in additional categories.
• Use Amazon’s advertising features or run promotions.
• Add product listings in bulk.
These features can be unlocked by selecting or upgrading to a Professional account.
Absolutely! Individual sellers all over Australia and worldwide are selling on Amazon, from small-batch manufacturers to authorised brand resellers.
When to choose an Individual seller account
If you’re just getting started with your business, an Individual seller account can be a great way to test the water with minimum investment and to see if there’s strong demand for your products. An Individual plan might be right for you if you sell fewer than 50 items in a month.
There are a few things you won’t be able to do with an Individual seller account:
• Add multiple users to your account.
• Apply to sell products in additional categories.
• Use Amazon’s advertising features or run promotions.
• Add product listings in bulk.
These features can be unlocked by selecting or upgrading to a Professional account.
Differences between Individual and Professional plans
How does a Professional seller account differ from an Individual account on Amazon?
A Professional seller account levels up the features available to you as an Amazon seller. You’ll be able to:
• Upload multiple products at the same time via spreadsheets
• Advertise your products
• Run promotions, including free shipping
• Add multiple users to your account
• Become eligible to win the Featured Offer
A Professional seller account levels up the features available to you as an Amazon seller. You’ll be able to:
• Upload multiple products at the same time via spreadsheets
• Advertise your products
• Run promotions, including free shipping
• Add multiple users to your account
• Become eligible to win the Featured Offer
Do I need a Professional account on Amazon?
When to choose a Professional seller account
There are a few reasons you might choose or upgrade to a Professional seller account.
1. You’re selling over 50 products per month.
2. You plan to advertise your products or create promotions.
3. You want to use advanced selling tools.
There are a few reasons you might choose or upgrade to a Professional seller account.
1. You’re selling over 50 products per month.
2. You plan to advertise your products or create promotions.
3. You want to use advanced selling tools.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
How is pricing different between Individual and Professional accounts?
Individual plan pricng
Individual sellers on Amazon pay $0.99 for each item sold excluding GST, as well as additional selling fees as applicable. This pay-per-sale model is a great choice for low-frequency sales and when you’re growing your Amazon business.
Professional plan pricing
Professional sellers on Amazon pay of $49.95 per month* (excluding GST), when you have active listings, as well as additional selling fees as applicable. This monthly subscription provides an affordable way to make higher frequency sales, and unlocks a variety of extra features across reporting, advertising and product promotion.
Amazon collects a referral fee on each sale for both Individual and Professional seller accounts, which is based on the total transaction value and the product category.
Learn more about pricing >
Can I swap between an Individual and Professional account?
You can easily upgrade from an Individual to a Professional plan, or downgrade from a Professional to an Individual plan within your Seller Central account settings. You can also cancel your plan at any time.
Individual sellers on Amazon pay $0.99 for each item sold excluding GST, as well as additional selling fees as applicable. This pay-per-sale model is a great choice for low-frequency sales and when you’re growing your Amazon business.
Professional plan pricing
Professional sellers on Amazon pay of $49.95 per month* (excluding GST), when you have active listings, as well as additional selling fees as applicable. This monthly subscription provides an affordable way to make higher frequency sales, and unlocks a variety of extra features across reporting, advertising and product promotion.
Amazon collects a referral fee on each sale for both Individual and Professional seller accounts, which is based on the total transaction value and the product category.
Learn more about pricing >
Can I swap between an Individual and Professional account?
You can easily upgrade from an Individual to a Professional plan, or downgrade from a Professional to an Individual plan within your Seller Central account settings. You can also cancel your plan at any time.
*If you expand to sell in other worldwide Amazon Stores using merged accounts, you will pay the equivalent of $39.99 USD per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade at any time. For more information, see Monthly subscription fee FAQs and Merging Accounts for more details.
Fulfilment methods
Can Individual and Professional selling plans use Fulfilment by Amazon?
Fulfilment by Amazon, or FBA, is a fulfilment service that helps you grow your business and deliver to your Amazon customers. You can have your inventory delivered to Amazon’s fulfilment centres within Australia, and we’ll take care of picking, packing and shipping as your orders roll in. You can use FBA with both Individual and Professional accounts.
Can Individual and Professional seller accounts use Multi-Channel Fulfilment?
Multi-Channel Fulfilment, or MCF, provides the convenience and support of FBA but across multiple sales channels such as social media and your own website. MCF is available with or without FBA.
Can Individual and Professional seller accounts use Fulfilment-by-Merchant?
You can also choose to pick, pack and ship your products yourself: a method known as Fulfilment-by-Merchant. This is an option for both Individual and Professional seller accounts.
Learn more about fulfilment options >
Fulfilment by Amazon, or FBA, is a fulfilment service that helps you grow your business and deliver to your Amazon customers. You can have your inventory delivered to Amazon’s fulfilment centres within Australia, and we’ll take care of picking, packing and shipping as your orders roll in. You can use FBA with both Individual and Professional accounts.
Can Individual and Professional seller accounts use Multi-Channel Fulfilment?
Multi-Channel Fulfilment, or MCF, provides the convenience and support of FBA but across multiple sales channels such as social media and your own website. MCF is available with or without FBA.
Can Individual and Professional seller accounts use Fulfilment-by-Merchant?
You can also choose to pick, pack and ship your products yourself: a method known as Fulfilment-by-Merchant. This is an option for both Individual and Professional seller accounts.
Learn more about fulfilment options >
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
How to set up an individual seller account on Amazon
It’s easy to open an Amazon Individual seller account, and can take just a few minutes when you have the required information. You’ll need:
• Contact information including a phone number
• Government issued national ID
• Bank account information for your sales revenue
• Details for a chargeable credit card
• Tax information
Simply select the Individual plan to create your seller account.
• Contact information including a phone number
• Government issued national ID
• Bank account information for your sales revenue
• Details for a chargeable credit card
• Tax information
Simply select the Individual plan to create your seller account.
How to set up a professional seller account on Amazon
It’s also straightforward to set up your Professional account on Amazon. You’ll need all the details mentioned above. Once you’ve signed up and can access Seller Central, you’ll also be able to:
• Apply for approval to sell products in additional categories
• Upload your product listings in bulk using a spreadsheet
• Start advertising and promoting your products on Amazon
Sign up now by selecting the Professional plan.
• Apply for approval to sell products in additional categories
• Upload your product listings in bulk using a spreadsheet
• Start advertising and promoting your products on Amazon
Sign up now by selecting the Professional plan.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
Compare plans
View the pricing and features of Individual vs Professional plans, and start selling to on Amazon.com.au
See selling plans >
See selling plans >
Start selling today
Put your products in front of the millions of customers that search Amazon.com.au every day.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
Just have a few items to sell?
© 2024 Amazon.com, Inc. or its affiliates. All rights reserved
