Types of selling plans - Individual vs Professional

Get to know the different selling plans and their advantages

Compare types of Selling plans on Amazon.com.au

Are you wondering how to become an Individual Seller on Amazon, or whether a Professional plan is right for you? You can choose from two different account types to suit how you plan to sell on Amazon.

Individual

Professional

$

0.99

/ item sold
(excl. GST) + additional selling fees

$

49.95

/ month
(excl. GST) + additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 50 items a month
• You sell more than 50 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account

Individual selling plan

Can individuals sell on Amazon?
Absolutely! Individual sellers all over Australia and worldwide are selling on Amazon, from small-batch manufacturers to authorised brand resellers.

When to choose an Individual seller account
If you’re just getting started with your business, an Individual seller account can be a great way to test the water with minimum investment and to see if there’s strong demand for your products. An Individual plan might be right for you if you sell fewer than 50 items in a month.

There are a few things you won’t be able to do with an Individual seller account:
• Add multiple users to your account.
• Apply to sell products in additional categories.
• Use Amazon’s advertising features or run promotions.
• Add product listings in bulk.
These features can be unlocked by selecting or upgrading to a Professional account.
Individual seller

Differences between Individual and Professional plans

How does a Professional seller account differ from an Individual account on Amazon?
A Professional seller account levels up the features available to you as an Amazon seller. You’ll be able to:
• Upload multiple products at the same time via spreadsheets
• Advertise your products
• Run promotions, including free shipping
• Add multiple users to your account
• Become eligible to win the Featured Offer

Do I need a Professional account on Amazon?

When to choose a Professional seller account
There are a few reasons you might choose or upgrade to a Professional seller account.
1. You’re selling over 50 products per month.
2. You plan to advertise your products or create promotions.
3. You want to use advanced selling tools.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Packing items

How is pricing different between Individual and Professional accounts?

Individual plan pricng
Individual sellers on Amazon pay $0.99 for each item sold excluding GST, as well as additional selling fees as applicable. This pay-per-sale model is a great choice for low-frequency sales and when you’re growing your Amazon business.

Professional plan pricing
Professional sellers on Amazon pay a flat rate of $49.95 per month excluding GST to sell in the Australian store, as well as additional selling fees as applicable. This flat rate provides an affordable way to make higher frequency sales, and unlocks a variety of extra features across reporting, advertising and product promotion.

Amazon collects a referral fee on each sale for both Individual and Professional seller accounts, which is based on the total transaction value and the product category.

Learn more about pricing >

Can I swap between an Individual and Professional account?
You can easily upgrade from an Individual to a Professional plan, or downgrade from a Professional to an Individual plan within your Seller Central account settings. You can also cancel your plan at any time.

Fulfilment methods

Can Individual and Professional selling plans use Fulfilment by Amazon?
Fulfilment by Amazon, or FBA, is a fulfilment service that helps you grow your business and deliver to your Amazon customers. You can have your inventory delivered to Amazon’s fulfilment centres within Australia, and we’ll take care of picking, packing and shipping as your orders roll in. You can use FBA with both Individual and Professional accounts.

Can Individual and Professional seller accounts use Multi-Channel Fulfilment?
Multi-Channel Fulfilment, or MCF, provides the convenience and support of FBA but across multiple sales channels such as social media and your own website. MCF is available with or without FBA.

Can Individual and Professional seller accounts use Fulfilment-by-Merchant?
You can also choose to pick, pack and ship your products yourself: a method known as Fulfilment-by-Merchant. This is an option for both Individual and Professional seller accounts.

Learn more about fulfilment options >
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
shipping and customer service

How to set up an individual seller account on Amazon

It’s easy to open an Amazon Individual seller account, and can take just a few minutes when you have the required information. You’ll need:

• Contact information including a phone number
• Government issued national ID
• Bank account information for your sales revenue
• Details for a chargeable credit card
• Tax information

Simply select the Individual plan to create your seller account.

How to set up a professional seller account on Amazon

It’s also straightforward to set up your Professional account on Amazon. You’ll need all the details mentioned above. Once you’ve signed up and can access Seller Central, you’ll also be able to:
• Apply for approval to sell products in additional categories
• Upload your product listings in bulk using a spreadsheet
• Start advertising and promoting your products on Amazon

Sign up now by selecting the Professional plan.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.

Compare plans

View the pricing and features of Individual vs Professional plans, and start selling to on Amazon.com.au

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Start selling today

Put your products in front of the millions of customers that search Amazon.com.au every day.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Just have a few items to sell?