Amazon Business
Expand your reach to business customers
Amazon Business provides a suite of features and tools that can help you connect with business-to-business (B2B) customers. Business customers tend to buy in larger quantities and return items less—which means you have the potential to sell more with less time and effort.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
Why sell with Amazon Business?
Reach customers shopping on Amazon Business with customised prices and other B2B features.
Help increase sales with B2B selection
Amazon Business helps you identify B2B product opportunities and connect relevant offers to business customers.
Optimise your B2B pricing
B2B customers often expect discounts for buying products in larger quantities. We provide multiple tools to support and automate your B2B pricing—and to synchronise it with the prices you set for retail customers.
Optimise your B2B strategy
Our easy-to-use dashboards and recommendation tools help you assess opportunities and optimise your strategy for business customers.
Ready to start selling with Amazon Business?
Step 1
Step 2
Provide your tax information
To be eligible to participate, you are required to provide either your Australian Business Number (ABN) or a Statement by a Supplier Form (SSF). Learn how
Step 3
Add B2B products to your catalogue
Your existing catalogue will be made automatically available to Amazon Business customers. If you don’t have B2B products already in your catalogue, you can add them using our normal listing processes.
Step 4
Set business prices and quantity discounts
Create offers that appear to Amazon Business customers by setting business prices and quantity discounts. This can boost your visibility and increase your chances of becoming the Featured Offer.
You can set static business prices and discounts using the Business Price column on Manage Inventory. Or you can create dynamic business pricing rules using Automate Pricing. Learn more
You can set static business prices and discounts using the Business Price column on Manage Inventory. Or you can create dynamic business pricing rules using Automate Pricing. Learn more
Step 5
Enable GST Calculation & Invoicing (Optional)
If you are registered for GST in Australia, you can enrol in our GST Calculation & Invoicing Service to automatically generate tax invoices for your Amazon Business orders.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
Resources
Frequently Asked Questions
What is the Amazon Business selling program?
The Amazon Business selling program provides sellers with tools and features to help grow their sales to Amazon Business customers.
- Create offers and discounts just for business customers.
- Enjoy pricing features that make it easier for business customers to purchase your products in larger quantities. Learn more
- Automate tax exemptions on qualified purchases by participating in the Amazon Tax-Exemption program.
- Create business prices and quantity discounts for business customers.
- Access B2B Central to view business customer sales performance.
- Use the GST Calculation & Invoicing service to automatically generate tax invoices (if eligible and GST registered).
- Get insights into business customer purchasing patterns through Business Reports.
- Manage business customer orders through dedicated order reports.
How do I get started with the Amazon Business selling program?
To start using Amazon Business selling tools, sign up for a Professional selling account, or log in to Seller Central if you already have one and visit B2B Central. In addition, you are required to provide either your Australian Business Number (ABN) or a Statement by a Supplier Form (SSF) to participate in the program.
If you have an Individual selling account, you can upgrade to a Professional account anytime. From the settings menu in Seller Central, select Account Info, then click Manage under Your Services.
If you have an Individual selling account, you can upgrade to a Professional account anytime. From the settings menu in Seller Central, select Account Info, then click Manage under Your Services.
Can I still use other Amazon services when I start using Amazon Business tools?
Yes. You can still use any other Amazon services like Fulfilment by Amazon (FBA) or Amazon Ads when you start using Amazon Business tools. In fact, we recommend you explore all Amazon selling tools and programs to help optimise your sales to both B2B and retail customers.
How do I fulfil orders from Amazon Business customers?
You have the same options for fulfiling B2B orders as you do for orders placed by retail customers. You can fulfil orders directly, use Fulfilment by Amazon (FBA), or use both methods on a per-product basis.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfil orders from retail customers.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfil orders from retail customers.
What are the invoicing requirements for Amazon Business orders?
If you are registered for GST in Australia, you must provide tax invoices to business customers within one business day after shipment confirmation. You can either:
• Enrol in the GST Calculation & Invoicing service to have Amazon automatically generate tax invoices.
• Upload your own tax invoices through Seller Central or using a third-party solution. Additionally, tax adjustment notes for returns must be provided within one business day of return confirmation.
• Enrol in the GST Calculation & Invoicing service to have Amazon automatically generate tax invoices.
• Upload your own tax invoices through Seller Central or using a third-party solution. Additionally, tax adjustment notes for returns must be provided within one business day of return confirmation.
Expand your reach to business customers
Reach customers shopping on Amazon Business with customised prices and other B2B features.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
* Not all features shown in this video are available on Amazon Business Australia, and feature availability may vary over time.
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