The Inspiring Journey of Viv Grimston: Founder of FurSentials®
Isabel Chen
Content Marketing Manager
Today, we're excited to shine a spotlight on Viv Grimston, the visionary founder of FurSentials. Her journey from a small family dog-sitting service to creating a game-changing eco-friendly product is nothing short of inspiring.
A Family Venture with a Purpose
Viv's story began with a simple goal: to teach her 14-year-old daughter the fundamentals of running a business. What started as a small dog-sitting venture quickly turned into a passion for pet care. As they bonded over their love for dogs, Viv and her daughter discovered a growing need for responsible pet ownership solutions.
While out walking multiple dogs, Viv noticed a frustrating trend: many pet owners left waste bags behind because carrying them was inconvenient. This realisation sparked an idea—one that would ultimately lead to the creation of the Poop Pal®.
While out walking multiple dogs, Viv noticed a frustrating trend: many pet owners left waste bags behind because carrying them was inconvenient. This realisation sparked an idea—one that would ultimately lead to the creation of the Poop Pal®.
The Birth of Poop Pal®
After sitting on her idea for 4 years, Viv took a leap of faith and met with a branding friend to bring the Poop Pal® by FurSentials® brand to life. The focus was clear: create a sustainable, functional solution for dog waste management. By partnering with local manufacturers in Sydney, Viv ensured that the majority of her products are made right here in Australia, supporting local businesses and minimising their carbon footprint.
Seamless Expansion to Amazon
Since launching on Amazon, Viv has experienced a smooth partnership through Fulfilment by Amazon, allowing her to concentrate on product innovation and growth. With plans to learn more about advertising to boost visibility, she’s committed to reaching eco-conscious consumers and dog walkers who are eager for effective solutions.
“Shipping with Fulfilment by Amazon has been seamless, it’s a great partnership particularly for small businesses like us as it take’s hard work out of our hands!”
Viv Grimston
Founder of Fursentials
The feedback from customers has been overwhelmingly positive, with customers praising the functionality and design of the Poop Pal®, and other FurSentials products. Viv also enrolled in the Amazon Vine Program in the U.S., receiving high-quality reviews and invaluable insights from customers. She plans to replicate the same process with the launch of Amazon Vine in Australia this year.
Connecting with the Community
Viv's recent appearance at the Dog Lovers Show showcased FurSentials to a broader audience, resulting in significant sales and brand recognition. Her journey has highlighted the importance of community engagement, and she’s committed to promoting responsible pet ownership.
"My advice to aspiring entrepreneurs is dig in and manage your process properly, do your listing properly, take the time to get professional photography and continue to optimise your listing. It’s not a ‘set and forget’."
Viv Grimston
Founder of Fursentials
A Mission for a Cleaner Future
With over 6 million registered dogs in Australia, Viv sees an incredible opportunity to advocate for eco-friendly practices and responsible pet ownership. Her active engagement on social media platforms like TikTok, Facebook, and Instagram helps her connect with fellow dog lovers and spread the FurSentials mission.
Viv’s journey is a testament to the power of passion and purpose. As FurSentials continues to grow, we’re excited to see how her innovations will make a lasting impact on pet care and the environment.
Viv’s journey is a testament to the power of passion and purpose. As FurSentials continues to grow, we’re excited to see how her innovations will make a lasting impact on pet care and the environment.
Location
Australia
Category
Pet Supplies
Amazon launch
2022
