From Niche Insight to Amazon Breakthrough: How Tim Dennis Turned Mouth Tape into a $100,000 Success Story
Isabel Chen
Content Marketing Manager
Welcome to the latest instalment of Amazon Seller Spotlight, where we delve into the
journey of Tim Dennis, the founder behind zzZone, a business selling sell mouth tape for sleeping.
If you’ve ever wondered how you can launch a niche product like Tim, and grow the business in under a year in the Amazon Store, this story is a masterclass in leveraging opportunities and making most of what Amazon has to offer. Here’s how he did it, and how you can too.
Spotting a Golden Opportunity
Tim’s eCommerce journey took a pivotal turn during a holiday trip abroad. Amidst his travels, he noticed a niche that was glaringly underserved: mouth tape and nose strips. His experience and market analysis revealed a great opportunity in this seemingly overlooked category. Backed by his SEO expertise, Tim saw a gap in the market ripe for the taking on Amazon. Drawing on his background in SEO, he recognised the potential of his products through keyword research and search traffic analysis. With resources like Seller University at his fingertips, signing up to Amazon was a straightforward process. Tim has found it an easy process being able to obtain GS1 barcodes from GS1 Australia and Tim is currently in the process of getting his brand name trademarked using Amazon IP Accelerator to support him.
Adopting Fulfilment by Amazon (FBA)
One of Tim’s key strategies was leveraging Fulfilment by Amazon (FBA). By shipping products to Amazon’s FCs, he streamlined order fulfilment and customer service. Despite the complexities of managing inventory from overseas, FBA’s efficiency played a crucial role in his business’s success. Tim’s experience underscores the importance of FBA in helping to scale and manage a successful Amazon store.
The onboarding experience was pretty smooth and it gave us a valuable jumpstart for international expansion.
The onboarding experience was pretty smooth and it gave us a valuable jumpstart for international expansion.
“ I used the Amazon IP Accelerator program which pointed me to a range of a network of trusted IP law firms and was super easy having a trademark lawyer reach out to support us on how to start getting our brand name trademarked.”
Tim Dennis
Founder of zzZone
Prime Day Success
Prime Day was a game-changer for Tim. Leveraging Amazon’s promotional advertising tools, Tim highlighted the need for strategic inventory management and preparation for peak shopping seasons. His advice to other sellers was to ensure they have enough inventory on hand as he felt worried at the time he’d run out of stock quickly and would need to send an emergency shipment.
“I was surprised how Prime Day 2024 was for us! We were astounded by how massive sales we got, our sales had a 90% increase compared to the previous week.”
Tim Dennis
Founder of zzZone
Next steps for zzZone
With over $100,000 in ordered product sales on Amazon since launching in February 2024, Tim is already working on expanding his product line and selling internationally, including selling his products in the United States. Tim reflected on his experience launching in the Amazon store in Australia, explaining that if he had to do it again he would have priced his products more strategically to ensure they were more competitive in the Amazon Store.
Tim’s journey proves that with the right approach and mindset, you can transform a niche idea into a successful business. So, take Tim’s advice to heart: “Just give it a go!” The path to becoming a successful Amazon seller is within your reach.
Ready to start your own journey? Sign up today and explore the possibilities Amazon has to offer. The next success story could be yours!
Tim’s journey proves that with the right approach and mindset, you can transform a niche idea into a successful business. So, take Tim’s advice to heart: “Just give it a go!” The path to becoming a successful Amazon seller is within your reach.
Ready to start your own journey? Sign up today and explore the possibilities Amazon has to offer. The next success story could be yours!
Location
Australia
Category
Health and Household
Amazon launch
2024
