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Amazon Australia
Seller Spotlight Blog

The Amazon Australia's Seller Spotlight Blog is your gateway
to the inspiring journeys of small business owners who have
turned their entrepreneurial dreams into thriving realities.

What is the Seller Spotlight Blog Series?

Welcome to Amazon's Seller Spotlight Blog Series. Gain insights into their strategies for navigating challenges, driving innovation, and achieving growth in the Amazon Store. Whether you're an established entrepreneur or aspiring to start your journey, discover how these sellers have utilised Amazon's resources to realise their ambitions.
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Bondi Boost
Discover how Bondi Boost, a leading Australian haircare brand, achieved global success in the Amazon Store and transformed the hair care market.
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PetShaper
Discover how PetShaper revolutionised pet grooming with their innovative 7-in-1 Dog Hair Vacuum & Grooming Kit on Amazon Australia.
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Sneaker Laundry
Join us as we delve into the story of Sneaker Laundry with co-founder Eugene Cheng, uncovering his motivations, challenges, and successes in our 5-question spotlight.
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"It was never about launching a company, I just wanted to make something cool and comfortable for Carlos and his doggy friends!"
Sandra Abade
Co-Founder of Dog Friendly Co.
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"More and more people are starting to see Amazon as a place to buy furniture, and we're positioning ourselves to be at the right place at the right time as this trend continues to evolve."
Mark Mitchinson
VP of New Ventures

Join our growing seller community

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Featured case study
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Gifts that Give Back: GiveWrap Story

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Case studies

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Case study
Bondi Boost
Bondi Boost, a premium Australian haircare brand, recognised this imperative and embarked on a journey to tap into the vast potential of Amazon's global presence by expanding into the Australian Amazon Store.
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Case study
Dog Friendly Co.
What started as a mission to find the perfect dog harness has blossomed into a thriving Amazon business with global ambitions. And at the heart of Dog Friendly Co's success is Sandra and Luka’s unwavering commitment to quality, affordability and style.
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Case study
Koala Australia
Discover how Koala Australia has awakened the furniture space in the Amazon Store as the business learns the power of leveraging Amazon's Programs to their advantage.
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Case study
Australian Meat Emporium
Discover how Sydney's Meat Emporium is thriving by leveraging beef tallow on Amazon, transforming waste into a booming business.
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Case study
PetShaper
Discover how PetShaper's founders turned a personal grooming struggle into a top-selling pet product revolutionising dog care!
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Case study
Sneaker Laundry
Learn how Sneaker Laundry emerged from the challenges of dealing with dirty sneakers, revolutionising sneaker maintenance through high-quality products and inventive solutions.
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Case study
Givewrap
Discover how Givewrap transformed from a charity initiative into a leading gift wrap brand, revolutionising the industry with purpose and innovation.
No Ding
Case study
No Ding
In our latest edition of the Seller Spotlight Blog Series, we sat down with the Founder of No Ding, Peter Agamalis to discuss his experience of selling in the Amazon Store.
Case study
Coco and Eve
In the ever-evolving world of beauty and personal care, Coco & Eve stands out not just for its innovative products, but for its strategic approach to growth and brand presence.
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Case study
Huski
In our latest exploration of successful brand journeys, we had the exciting opportunity to speak with Aaron Huesser, Huski’s Marketplace Manager. Aaron’s role is pivotal in guiding Huski’s growth on Amazon, and his insights offer a fascinating glimpse into how this innovative Kiwi brand has leveraged selling in the Amazon Store to achieve impressive global success.
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Case study
Zzzone
If you’ve ever wondered how you can launch a niche product like Tim, and grow the business in under a year in the Amazon Store, this story is a masterclass in leveraging opportunities and making most of what Amazon has to offer. Here’s how he did it, and how you can too.
Case study
Fursentials
Explore Viv Grimston's journey, from a small family dog-sitting service to creating a game-changing eco-friendly product, her story is nothing short of inspiring.

Video case studies

SELLER STORY

Wuli Grooming

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Video
2:19
Wuli Grooming
Wuli Grooming is a premium men's grooming brand that specialises in high-quality, natural, and eco-friendly grooming products.
SELLER STORY

Soodox


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Video
1:45
Soodox
Soodox is a brand focused on creating natural and sustainable formulations for pain relief and personal care.

Amazon Events

SELLER STORY

Amazon Prime Day success story with Aussie cleaning brand, Koh

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Video
0:59
Amazon Prime Day success story with Aussie cleaning brand, Koh
Prime Day provided a new opportunity for Koh to reach new customers, and achieved what would typically be a months’ worth of revenue in just two days. Hear from Koh’s co-founder, Adam Lindsay as he reflects on Prime Day.
SELLER STORY

Black Friday 2022 | Mermade Hair


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Video
0:55
Black Friday 2022 | Mermade Hair
The 2022 Black Friday sale marked Amazon Australia‘s biggest shopping event ever for small business brands like Mermade Hair.

Join the Amazon Seller Community

Share your Amazon success story with us and inspire other sellers around you. Apply below to feature in the Seller Spotlight Blog Series.
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