Growing your Amazon business

Once you know the basics of how to sell on Amazon, learn about the tools available to help you grow your business.
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Graph depicting an Amazon seller’s growing sales

Find your formula

Growing as a seller involves adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics below can help you accomplish these tasks and improve your chance for success.

Get the Prime badge

Consider making your offers more attractive to 150 million Amazon Prime members worldwide using Fulfilment by Amazon (FBA). Compare the options to decide which fulfilment method is right for your business. FBA is also a great way to scale your business: send inventory to an Amazon fulfilment centre, and we’ll handle the rest.
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Advertise and promote your listings

Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
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Sponsored ads

Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
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Offer free shipping, percentage discounts, or buy-one-get-one promos on your products.
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Run flash sale to encourage people to take advantage of your lowered prices while they last.
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Offer coupons in shopping results, product detail pages, and customer Shopping Carts.

Build your brand

If you have a registered trademark, Brand Registry is a free service that not only helps protect your intellectual property, but also unlocks tools like A+ Content and the Brand Dashboard on Seller Central.

Get greater control over your brand’s product listings with a simplified process for finding potential infringement cases. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. Plus, our global team is available 24 hours a day, 7 days a week to help with any questions you might have.

With A+ Content, you can add rich media content to your Amazon store page and product detail pages to help increase traffic and sales. You can also create a custom web address and build out your storefront to showcase your products and brand story.

Brand Registry is available for sellers with:
A Professional selling account
An active registered trademark that appears on your products or packaging
The ability to verify yourself as the rights owner or authorised agent for the trademark.
Mockup of a store page from Amazon Seller Central
Graph depicting the sales of an Amazon seller account

Keep things simple

Pricing rules help your offers stay within a set range. This can be important if you’re one of multiple sellers who offer the same product. Pricing rules change your prices automatically in response to events, like when the featured offer or lowest price changes. Update, pause, or delete your rules at any time.

Reach customers worldwide

With over 150 million paid prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.

When you set up a Professional selling account in Australia, you immediately have the option to list eligible products on any of our marketplaces in North America, Europe and Asia.

No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
  • Product selection: Get personalised recommendations based on what you already sell, product types, reviews, and sales.
  • Shipping: Ship your products to our global fulfilment centres and we’ll take care of the order fulfilment and localized 24/7 customer service.
  • Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
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Fulfilment Centres

Learn about global selling


Get more efficient

Scale up, automate selling, and sell anywhere, anytime.
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Seller Central Partner Network

The Seller Central Partner Network is a one-stop shop to discover Amazon-approved third-party software and services to automate, manage, and grow your business.
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Scale with Amazon MWS

Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.
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Download the Seller app

Get sales alerts and respond to customers anytime with the Amazon Seller app.
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Follow best practices

Keep an eye on your performance metrics, stay up to date with Seller Central notifications, and obsess over customers.
Just have a few items to sell?

Start selling today

Put your products in front of the millions of customers who search every day.
$49.95 (excl. GST) per month + selling fees.
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