Seller University

Educational resources to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
Already selling on Amazon?

For beginners:

Fundamentals of selling with Amazon

Start: Things to know before you create a seller account

List: Adding your products to Amazon stores

Fulfillment: Getting your products to customers

For brands:

Your story in Amazon stores

Protect your brand

Seller Resources:

Guides for Sellers

Not selling on Amazon yet?

Learn more at Amazon Seller University YouTube Channel

Frequently Asked Questions


What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory in Amazon's stores, like
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. Check out the Sell page for more information.


How much does it cost to sell on
Amazon has two selling plans. The Professional selling plan costs $49.95 (excl. GST) per month plus a per-item referral fee that varies by category. The Individual selling plan costs $0.99 (excl. GST) per unit sold plus a per-item referral fee that varies by category. If you plan to sell fewer than 50 items a month, the Individual plan may be best for you.

In addition the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.


How do I manage my selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the portal where you can manage your selling account, add product information, make inventory updates, manage orders and payments, and much more.
How do I add inventory?
You have four options for entering product-related info:
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to list one new product at a time.
  • Use Excel-based inventory files to add multiple product listings at once.
  • Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How much does it cost to ship items I sell?
Shipping fees depend on whether you plan to fulfill orders yourself, or use Fulfillment By Amazon (FBA) to handle your logistics and customer service.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
Can I offer gift-wrap and gift messaging services to my customers on
Definitely! Our Gift Messaging service lets customers write notes for individual items or entire orders, and our Gift-Wrap service lets them select and pay for gift-wrapping for each item in their order.
How do I sell my products in other Amazon stores internationally, such as and
Selling in other Amazon stores is similar to selling in Australia. When you set up a Professional selling account in Australia, you have the option to list eligible products across North America (United States, Canada and Mexico), Europe, Japan, and elsewhere. Learn more about how to sell in Amazon stores worldwide.

Other Resources

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Amazon Seller App

Manage your business from wherever you are. Use the Amazon Seller App to go mobile.
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Amazon Seller Help

Dive deep on specific topics related to selling on Amazon.
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Amazon Seller Forums

Get answers to your questions from Amazon employees and fellow sellers.

Start selling today

$49.95 (excl. GST) per month + selling fees.
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