Start selling with Amazon
Create an Amazon seller account and reach customers worldwide—with the tools to tell your story and create enduring connections.
$49.95 (excl. GST) per month + selling fees.
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Join the Amazon Seller Community
The Amazon Australia's Seller Spotlight Blog is your gateway to the inspiring journeys of small business owners who have turned their entrepreneurial dreams into a reality.
Join our growing Amazon Seller Community
"Coco & Eve saw a 7x uplift in sales during Prime Day 2024 vs the previous week, selling over 400 products in only 2 days.”
Emily Hamilton
Founder of Coco and Eve
“Selling on Amazon has allowed us to grow and expand our business, while also taking a huge amount of pressure off us thanks to Fulfilment by Amazon - It frees up our time so that we can focus on other things.”
Jaryd Leibbrandt
Co-Founder
700K
brands are in Brand Registry, unlocking our powerful tools
Your business at scale
Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward success.
“This was our 4th Prime Day and it was our biggest one yet. We sold $65,000 worth of our stock which is more than we would normally do in an average month, so we were very happy. The inventory management, fulfilment, and customer service provided by Fulfilment by Amazon helps us focus on the different aspects of our business.”
Anthony Lane
Co-founder
You sell it, we ship it
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, ship, and provide customer service for these products. Fulfilment by Amazon provided Australian sellers an average 46% uplift in sales on Amazon.com.au in 2023*.
Connect with ads on and off-Amazon
Help get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
Fulfilment by Amazon provided Australian sellers an average 46% uplift in sales on Amazon.com.au in 2023*.
*Comparing performance of a range of similar products with at least one sale 60 days pre and post a product’s enrolment in FBA from January to October 2023, excluding deal events. Future results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
Your brand experienced
Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes. Communicate your core values, build loyal relationships, and ignite your brand experience.
“We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website.”
Beyonce
Operations Manager
Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Inform your strategy
Brand owners can make informed, strategic decisions about their product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with onboarding support for insights to help you take your business to the next level.
“By registering a brand on Amazon, we can prevent other sellers from selling our products, remove counterfeits, and participate in the brand transparency program, which can not only protect our brand, but also better promote our brand.”
David Zheng
Director
Over 700,000 brands worldwide are enrolled in Brand Registry.
Register your brand
Unlock a suite of tools designed to help you protect your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
Scale up with service partners
The Seller Central Partner Network now offers service providers and tools which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.
Brand case studies
Go mobile
Use the free Amazon Seller app
The Amazon Seller app is packed with features to help you manage and grow your business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Resources for new sellers
Seller University
Explore educational resources to help you learn to succeed as an Amazon selling partner.
Seller Central Partner Network
Discover third-party software and services to automate, manage, and grow your business.
Start selling today
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
*Comparing performance of similar products with at least one sale 60 days pre and post a product’s enrolment in FBA in 2020. Future results may vary. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
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