Multi-Channel Fulfilment (MCF) and omnichannel fulfilment are two types of fulfilment options
used by online sellers to fulfil orders placed by customers on various sales channels. However, there are some differences between these two methods.
MCF refers to the process of fulfilling orders from multiple sales channels using a single fulfilment method. In the case of Amazon, MCF allows online sellers to use Amazon's fulfilment network to fulfil orders from their own website or other third-party marketplaces. With Amazon Australia’s MCF, the seller sends their inventory to Amazon's fulfilment centre, and Amazon takes care of packing and shipping the orders when they are placed on any of the supported sales channels.
Omni channel fulfilment, on the other hand, refers to the process of fulfilling orders from multiple sales channels using multiple fulfilment methods. In other words, omnichannel fulfilment involves using different fulfilment methods to meet the unique needs of each sales channel. For example, a seller may use drop-shipping to fulfil orders on their own website, while using MCF to fulfil orders on Amazon and a third-party logistics provider for orders placed on other stores.