MULTI-CHANNEL FULFILMENT
Get reliable shipping with Multi-Channel Fulfilment
Already selling on Amazon?
You sell it, we ship it
Amazon’s Multi-Channel Fulfilment (MCF) helps you grow your business by giving you access to Amazon’s world-class fulfilment network, operational expertise, and trusted shipping options for all of your orders, from wherever they’re placed—both on Amazon.com.au and on other sales channels in Australia.
Fast, trusted fulfilment
Leverage the efficiency and accuracy that powers Amazon Prime. You can offer your customers standard, expedited, or priotity delivery options for off-Amazon sales.
Simplify operations
Manage your online business from a single inventory source. Reduce the distance between your products and customers with Amazon's automatic inventory placement and let Amazon take care of shipping.
Instant, flexible scalability
Grow your business without increasing your fixed costs. With MCF, you can help manage seasonal spikes without additional resources.
Connect e-commerce channels
Fulfil orders from any of your shopping channels, including your brand website, mobile marketplaces, social networks, catalogues, and more. Contact your e-commerce provider for details on how to easily connect to MCF.
Competitive pricing
Keep costs low with our simple, predictable pricing. One fee for pick, pack, and fulfilment. No sign-up fee to get started and only pay when you ship.
How MCF works
Send all or some of your inventory directly to an Amazon fulfilment centre. When customers purchase products on your website or another third-party sales channel, we receive your orders and pick, pack, and ship them directly to your customers.
MCF is available with or without Fulfilment by Amazon (FBA). If you do use FBA to sell on Amazon, your existing inventory will serve both Amazon customers and customers from your other sales channels.
MCF is available with or without Fulfilment by Amazon (FBA). If you do use FBA to sell on Amazon, your existing inventory will serve both Amazon customers and customers from your other sales channels.
Getting started
Step 1 Submit your order
Watch our instructional video for information on how to submit orders through Seller Central.
Step 2 Configure your ecommerce website
Select your ecommerce provider for details on how to easily connect to MCF.
Step 3 Connect via API
With the Amazon Selling Partner API, you can connect any website to Amazon and refresh inventory, place orders, and run reports.
Multi-Channel Fulfilment pricing
Send all or some of your inventory directly to an Amazon fulfilment centre. When customers purchase products on your website or another third-party sales channel, we receive your orders and pick, pack, and ship them directly to your customers.
Note: MCF will stop servicing deliveries to the following select remote postcodes later this year: 2898, 2899, 4875, 6798 and 6799. We encourage you to work with your third-party developer in the lead up to this change to prevent any disruption to your off-Amazon channels.
Multi-Channel Fulfilment FAQs
What is the difference between multi-channel fulfilment and omni channel fulfilment?
Multi-Channel Fulfilment (MCF) and omnichannel fulfilment are two types of fulfilment options used by online sellers to fulfil orders placed by customers on various sales channels. However, there are some differences between these two methods.
MCF refers to the process of fulfilling orders from multiple sales channels using a single fulfilment method. In the case of Amazon, MCF allows online sellers to use Amazon's fulfilment network to fulfil orders from their own website or other third-party marketplaces. With Amazon Australia’s MCF, the seller sends their inventory to Amazon's fulfilment centre, and Amazon takes care of packing and shipping the orders when they are placed on any of the supported sales channels.
Omni channel fulfilment, on the other hand, refers to the process of fulfilling orders from multiple sales channels using multiple fulfilment methods. In other words, omnichannel fulfilment involves using different fulfilment methods to meet the unique needs of each sales channel. For example, a seller may use drop-shipping to fulfil orders on their own website, while using MCF to fulfil orders on Amazon and a third-party logistics provider for orders placed on other stores.
MCF refers to the process of fulfilling orders from multiple sales channels using a single fulfilment method. In the case of Amazon, MCF allows online sellers to use Amazon's fulfilment network to fulfil orders from their own website or other third-party marketplaces. With Amazon Australia’s MCF, the seller sends their inventory to Amazon's fulfilment centre, and Amazon takes care of packing and shipping the orders when they are placed on any of the supported sales channels.
Omni channel fulfilment, on the other hand, refers to the process of fulfilling orders from multiple sales channels using multiple fulfilment methods. In other words, omnichannel fulfilment involves using different fulfilment methods to meet the unique needs of each sales channel. For example, a seller may use drop-shipping to fulfil orders on their own website, while using MCF to fulfil orders on Amazon and a third-party logistics provider for orders placed on other stores.
What types of ecommerce businesses benefit from MCF?
MCF can benefit a wide range of ecommerce businesses that sell their products on multiple sales channels, including their own website, Amazon, and other stores. Here are some types of businesses that can benefit from MCF:
Small to medium-sized businesses (SMBs)
MCF can be a great option for SMBs that lack the resources or infrastructure to manage their own fulfilment process. By using Amazon's MCF service, SMBs can leverage Amazon's extensive fulfilment network to help reach more customers and grow their sales.
Fast-growing ecommerce businesses
As ecommerce businesses grow, they often face new challenges, such as managing inventory across multiple sales channels and meeting customer expectations for fast shipping. Amazon MCF can help fast-growing businesses meet these challenges by providing a scalable and reliable fulfilment solution.
Seasonal businesses
Some ecommerce businesses experience seasonal fluctuations in demand, such as during the holiday season. MCF can be a good option for these businesses because it helps them to quickly scale their fulfilment operations up or down as needed to meet demand.
How long does it take to set up MCF for my online store?
The time it takes to set up MCF for your online store can vary depending on a few factors, such as the complexity of your products, the number of sales channels you use, and your existing inventory management and fulfilment processes. However, generally speaking, setting up MCF on Amazon can be done relatively quickly.
If you are already selling on Amazon, you can start using MCF right away by enrolling in the service through your seller account. This involves providing Amazon with some basic information about your business, setting up your MCF settings, and integrating your sales channels with Amazon's MCF service. Amazon provides detailed instructions on how to do this, and the process can typically be completed within a few hours or days, depending on the size and complexity of your inventory.
If you are not yet selling on Amazon, but you have an existing online store or sell on other marketplaces, you will need to first create an Amazon seller account and then enrol in MCF. This can take a bit longer, as you will need to go through the process of setting up your seller account and providing Amazon with all of the necessary information to verify your identity and business details. However, once you are enrolled in MCF, you can start using the service to fulfil orders from your other sales channels right away.
If you are already selling on Amazon, you can start using MCF right away by enrolling in the service through your seller account. This involves providing Amazon with some basic information about your business, setting up your MCF settings, and integrating your sales channels with Amazon's MCF service. Amazon provides detailed instructions on how to do this, and the process can typically be completed within a few hours or days, depending on the size and complexity of your inventory.
If you are not yet selling on Amazon, but you have an existing online store or sell on other marketplaces, you will need to first create an Amazon seller account and then enrol in MCF. This can take a bit longer, as you will need to go through the process of setting up your seller account and providing Amazon with all of the necessary information to verify your identity and business details. However, once you are enrolled in MCF, you can start using the service to fulfil orders from your other sales channels right away.
Do you offer custom packaging and branding options?
Amazon will use unbranded packaging (also known as “blank boxes”), to ship your orders to your customers. This option is the default option for MCF orders, and it does not incur any additional fees. The packaging materials that we use–including boxes, tape, and poly bags–do not contain any Amazon branding. Products sent to Amazon to fulfil MCF orders that are part of the Ships in Product Packaging (SIPP) program will use no additional packaging.
How do you handle returns and refunds?
When a customer requests a return or refund, the process is as follows:
Step 1
The customer contacts you directly to request a return or refund.
Step 2
You process the return or refund request in your online store, just as you would for any other non-Amazon order.
Step 3
Should you want the returned product to be shipped back to Amazon Fulfilment Centres you can generate a return merchandise authorisation (RMA) and track the status of a return by checking your Multi-Channel Fulfilment Order Details under FBA Orders.
Once Amazon receives the returned item, our team will inspect it to ensure that it is in a sellable state.
If so, it will added back to your FBA/MFC inventory.
If so, it will added back to your FBA/MFC inventory.
How do you ensure the accuracy of order fulfilment and inventory management?
Amazon's MCF service is designed to provide accurate and efficient order fulfilment and inventory management for online sellers. To ensure accuracy, we employ several strategies, including barcoding and scanning, quality control, and regular inventory reconciliation.
Our barcoding and scanning system tracks every product that enters an Amazon fulfilment centre, assigning a unique barcode that is scanned at every stage of the fulfilment process. This allows Amazon to track inventory levels and ensure that the correct product is picked and shipped for each order, reducing the risk of errors.
Amazon's quality control processes involve regular checks and audits of inventory, picking accuracy, and packaging quality to ensure that orders are fulfilled accurately and to the highest standards. Any issues that are identified during quality control checks are addressed and resolved immediately, helping to maintain high levels of accuracy.
Our team also conducts regular inventory reconciliation to ensure that inventory levels match what is recorded in our system. This helps to identify any discrepancies and resolve them quickly, reducing the risk of stockouts or overselling.
Our barcoding and scanning system tracks every product that enters an Amazon fulfilment centre, assigning a unique barcode that is scanned at every stage of the fulfilment process. This allows Amazon to track inventory levels and ensure that the correct product is picked and shipped for each order, reducing the risk of errors.
Amazon's quality control processes involve regular checks and audits of inventory, picking accuracy, and packaging quality to ensure that orders are fulfilled accurately and to the highest standards. Any issues that are identified during quality control checks are addressed and resolved immediately, helping to maintain high levels of accuracy.
Our team also conducts regular inventory reconciliation to ensure that inventory levels match what is recorded in our system. This helps to identify any discrepancies and resolve them quickly, reducing the risk of stockouts or overselling.
What level of support do you provide for sellers?
Amazon provides a range of support options for sellers that are designed to help them succeed and grow their businesses. Some of the key support resources available to sellers include:
Seller Central
Amazon's Seller Central is a centralised platform that provides MCF sellers with access to a range of tools and resources. From Seller Central, sellers can manage their inventory, track orders, and view sales reports, among other things.
Dedicated support team
Amazon has a dedicated support team that can assist MCF sellers with any questions or issues they may encounter. The support team can be reached via email, phone, or chat.
Help documentation
Amazon provides comprehensive help documentation for MCF sellers, including FAQs, tutorials, and guides. These resources cover everything from setting up MCF to how to generate un-paid returns labels.
Training and education
Amazon offers training and education programs to help MCF sellers optimise their operations and grow their businesses. These programs include webinars, online courses, and in-person events.
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