* Active customer accounts represent accounts that have placed an order during the preceding twelve month period.
** Excludes the impact of Whole Foods Market.
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon, as do small to medium businesses and emerging brands that will pop up on your radar soon. Whatever your business and its size, we’re excited for you to grow with us.See tips for selling on Amazon
Your first sales could be right around the corner, but first it can help to understand the essentials. Here are a few useful steps and things to know before selling on Amazon.
With two selling plans available, Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business.
This plan might be right for you if...
- You sell fewer than 50 items a month
- You don't need advanced selling tools or programs
- You're still deciding what to sell
- You sell more than 50 items a month
- You want access to APIs and more selling reports
- You want to sell with programs like Launchpad
If you own a brand, Amazon offers tools to help you build, grow, and protect
it. Enrolling in Brand Registry
can help you personalise your brand and product pages, protect your trademarks and intellectual property, and improve the brand experience for customers—along with unlocking extra advertising options.
2. Getting to know Seller Central
Once you register as an Amazon seller, you’ll have access to your Seller Central account.
Think of Seller Central as your go-to portal for selling on Amazon. It’s a one-stop shop for managing your selling account, inventory and payments, information, making inventory updates, finding helpful content as you navigate your Amazon business.
What you choose to sell - and how you sell it - is vital to finding success in selling online. It helps to give plenty of thought to your product choices, to consider how you’ll source or create your products, and to understand the restrictions for certain products and categories.Read more: what can I sell on Amazon?
To sell a product on Amazon, you must first create a product listing.
While Individual sellers list products one at a time, sellers using a Professional seller account can choose to list products in large batches using bulk uploading or inventory management with third-party systems.
How to sell my own products on Amazon?
If you’re listing a product that’s new to Amazon, you may need to purchase a UPC or request an exemption.
Add product listing information
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists.
In addition to a product ID, here’s some more important information to include in each product listing:
- Product title
- Product description and bullet points
- Product images
- Search terms and relevant keywords
What are restricted product categories?
It’s important that customers are able to shop with confidence on Amazon, which is why some product categories are known as “restricted product categories
". Amazon might require performance checks, additional fees, and other qualifications in order for you to sell such products. You can request approval from within Seller Central.
Make it easy for shoppers to find your offers by adding descriptive titles, clear images and feature bullets to your items. Consider these important elements prior to launch:
4. The product detail page
The product detail page is where customers can find all the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from all the offers into one product detail page to present customers with the best experience. If you think information is incorrect you can propose product information and request detail page reviews, as can other sellers and manufacturers.
As you’re building your product detail pages, consider what will help customers find your products, answer their questions, and inspire a purchasing decision. Aim for the ultimate customer experience by making your listings accurate and easy to understand.
200 characters max, capitalise the first letter of every word
500 x 500 or 1,000 x 1,000 pixels to increase listing quality
Such as different colours, scents, or sizes
Short, descriptive sentences highlighting key features and benefits
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
The same product sold by multiple sellers offering a different price, shipping options, etc.
Keywords improve the chances that people will find your listing
People both buying and selling on Amazon can benefit from fast, reliable delivery. So how can you get your orders out to customers?
Amazon sellers have two options for getting shoppers their orders. Both methods have their benefits—you just need to decide which is right for your business. You can choose different fulfilment options for different products in your inventory.
6. You’ve made your first sale. What’s next?
Your first sale is a big milestone—but it’s just the beginning of your growth opportunities selling on Amazon. Once your store is up and running, there are a few important things to keep in mind.
Customer product reviews are an integral part of the shopping experience on Amazon. Make sure you’re familiar with the right and wrong ways to encourage more product reviews, and avoid policy violations.
Seller University is an online resource from Amazon, with videos featuring step-by-step guides, tutorials, and training to help entrepreneurs start (and grow) their Amazon business.
Once you’ve launched your business, Amazon has tools in place to help you take your business to the next level (or the next couple of levels).
Amazon’s advertising solutions offer new ways for you to reach and engage shoppers, whether they’re just starting to compare products or ready to make a purchase.
Amazon offers three advertising solutions, and all of them are accessible through Seller Central.
Customers love to save, and promotions can help to encourage instant purchases. There are three types of promotions: money off, free shipping, and buy one get one free. You can also offer percentage or money-off discounts with digital coupons.
8. Navigating the first 90 days
The first three months after you launch your Amazon business are an important time for establishing practices that will boost your performance from there on out.
Opportunities for growth are all around you—but here are a few things to try as you start out as an Amazon seller.
Keep an eye on your account health in Seller Central
Use Fulfilment by Amazon or Amazon Easy Ship
Advertise your listings or offer deals and coupons
Enroll in Brand Registry and create enhanced brand content
Expand your selection by listing more products
Use the Automate Pricing Tool in Seller Central