PRICING

Let's talk numbers

The cost to sell in Amazon stores depends on which selling plan you choose, which category of products you sell, and how you plan to fulfil orders. The options are flexible, so you can find the combo that works best for you and your goals.
Amazon box balancing on its corner with the Amazon logo displayed

Selling Plans

The Individual plan costs $0.99 (excl. GST) per unit sale. The Professional plan costs $49.95 (excl. GST) per month, no matter how many units you sell.
See plan comparison

Referral Fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 6% and 15%.
See referral fees by category

Fulfilment Fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).
See fulfilment fees

Other Costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.
See other costs

Getting paid and paying fees

When you set up a seller account, you’ll provide credit card and bank account information. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be dispersed into your bank account every two weeks.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Plans

Individual

Professional

$

0.99

/ item sold
(excl. GST) + additional selling fees

$

49.95

/ month
(excl. GST) + additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 50 items a month
• You sell more than 50 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
Sign up for Individual
Sign up for Professional

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees Table

Category

Referral fee percentage

Categories with fixed referral fees
Automotive
9%
Books
15%
Beauty
7% (total price $20 or less) or 15% (total price more than $20)
Baby Products (excluding Baby Apparel - see Clothing)
7% (total price $20 or less) or 9% (total price more than $20)
Camera and Photo (devices)
7%
Consumer Electronics (devices)
7%
Clothing & Accessories
12%
Electronics Accessories
12%
Home
12%
Health & Personal Care (including Personal Care Appliances)
7% (total price $20 or less) or 9% (total price more than $20)
Jewellery
15%
Kitchen (including Kitchen Appliances)
9%
Luggage & Travel Accessories
12%
Lawn and Garden
9%
Major Domestic Appliances
7%
Musical Instruments
9%
Mobile Phone Handsets
7%
Music
15%
Outdoors
12%
Office Products
12%
PC (Computers, Storage, and Accessories)
6%
Pantry Food & Drinks
7% (total price $20 or less) or 9% (total price more than $20)
Pet Products
7% (total price $20 or less) or 9% (total price more than $20)
Shoes, Handbags & Sunglasses
12%
Sports
12%
Software
15%
Tools & Home Improvement
12%
Toys & Games
9%
Video Games & PC Games
9%
Video & DVD
12%
Video Game Consoles
6%
Everything else ¹
12%
¹ The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category. Amazon may add new categories from time to time and new categories will be subject to their own referral fees, as specified.
FEES

Fulfilment Fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
Learn about FBA
Fulfilment by AmazonFulfilment by Seller

FBA fulfilment fees (envelope)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfilment fee per unit

Small envelope
≤ 23 x 15.5 x 1 cm
0–100 g
25 g
$1.78
Standard envelope
≤ 33 x 23 x 2.5 cm
0–100 g
25 g
$1.78
101–250 g
25 g
$1.84
251–500 g
25 g
$2.56
Large envelope
≤ 33 x 23 x 5 cm
501–1000 g
25 g
$6.05
.

FBA fulfilment fees (parcel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfilment fee per unit

Parcel
≤ 45 x 34 x 26 cm
0–1000 g
125 g
$3.43–$6.05
1001–3000 g
125 g
$6.51–7.50
3001–6000 g
125 g
$7.96–$8.79
6001–9000 g
125 g
$9.29–$10.20
9001–12000 g
125 g
$10.32–$11.99
Small oversize
≤ 61 x 46 x 46 cm
0–2000 g
500 g
$6.56–$7.59
Standard oversize
≤ 105 x 60 x 60 cm
1000–25000 g
500 g
$7.16–$19.48
Large oversize
≤ 105 x 70 x 70 cm
5000–25000 g
25000+ g
500 g
500 g
$8.97–$22.64
$24.61 + $1.43/kg
¹ Shipping weight is calculated by adding the packaging weight to the unit weight

FBA storage fees *

Inventory storage fees are based on the daily average volume for the space your inventory occupies in Amazon Fulfilment Centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Cost per cubic metre per month*

January - September
$19.40
October - December
$26.50
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon Fulfilment Centres.
Fulfilment by Seller just means you store and ship products directly to customers yourself. Seller fulfilled orders consist of items that are sold and dispatched by sellers. These items are indicated by the message Shipped from and sold by (Seller name) on the product details page.
Amazon’s Buy Shipping tool can help you get a great deal on shipping labels with Amazon’s trusted network of shipping partners, ship and confirm your orders, and track your shipments.

Estimate your FBA fees

Enter your fulfilment costs and see profitability comparisons between your fulfilment method and FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.
Compare costs with the FBA revenue calculator on Seller Central

Product examples

Product

Size tier

Dimension

Unit weight

Shipping weight

Fulfilment fee per unit

Mobile device case
Small envelope (100 g or less)
22 x 14 x 1 cm
75 g
100 g
$1.32
Baby Cot
Small oversize
60 x 20 x 18 cm
1.5 kg
2 kg
$5.89
Monitor
Large oversize
94 x 65 x 8.8 cm
20 kg
22 kg
$14.59

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Optional programs

Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Pay only for the services you use. There are no subscription fees, contracts or minimum inventory requirements.
Learn more about FBA programs and fees
Launchpad
Amazon Launchpad is an exclusive program that showcases innovative products from startups and emerging brands like yours to millions of Amazon customers. There is no fee to join the program in 2020.
Learn more about Amazon Launchpad
Advertising
Attract customers from the time before they even realise they need your product to the time they’re buying it. Amazon Advertising use a cost-per-click, auction-based pricing model, which means you set the maximum amount you’re willing to pay when a shopper clicks your ad.
Learn more about advertising
Just have a few items to sell?
Sign up to become an individual seller

Start selling today

Put your products in front of the millions of customers that search Amazon.com.au every day.
Sign up
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.