PRICING

Let's talk numbers

The cost to sell in Amazon stores depends on which selling plan you choose, which category of products you sell, and how you plan to fulfil orders. The options are flexible, so you can find the combo that works best for you and your goals.
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Selling Plans

The Individual plan costs $0.99 (excl. GST) per unit sale. The Professional plan costs $49.95 (excl. GST) per month, when you have active listings, no matter how many units you sell.

Referral Fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 5% and 15%.

Fulfilment Fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other Costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.

Getting paid and paying fees

When you set up a seller account, you’ll provide credit card and bank account information.
Amazon will charge the credit card to cover your fees, and proceeds from any sales will be
dispersed into your bank account every two weeks.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Plans

Individual

Professional

$

0.99

/ item sold
(excl. GST) + additional selling fees

$

49.95

/ month*
(excl. GST) + additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 50 items a month
• You sell more than 50 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
*If you expand to sell in other worldwide Amazon Stores using merged accounts, you will pay the equivalent of $39.99 USD per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade at any time. For more information, see Monthly subscription fee FAQs and Merging Accounts for more details.

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees Table

Category

Referral fee percentage

Categories with fixed referral fees
Automotive
9%
Books
15%
Beauty*
For Fulfilment by Amazon (FBA) selection:

7% (for products with a total sales price up to $20) or 12% (for products with a total sales price greater than $20)

For all other selections:

7% (for products with a total sales price up to $20) or 15% (for products with a total sales price greater than $20)
Baby Products (excluding Baby Apparel - see Clothing)
7% (total price $20 or less) or 9% (total price more than $20)
Camera and Photo Accessories
13.50%
Camera and Photo Devices
7.50%
Clothing & Accessories (including baby clothing)
12% (for the portion of the total sales price up to $100) or 8% (for any portion of the total sales price greater than $100)
Consumer Electronics (excluding Mobile Phone Handsets)
7.50%
Electronics Accessories
13.50%
Grocery
7% (total price $20 or less) or 9% (total price more than $20)
Home
13%
Home and Kitchen Appliances
7%
Health & Personal Care
8% (total price $20 or less) or 11% (total price more than $20)
Jewellery
15% (for the portion of the total sales price up to $200) or 5% (for any portion of the total sales price greater than $200)
Kitchen
9.50%
Luggage & Travel Accessories
12%
Lawn and Garden
10%
Major Domestic Appliances
7%
Manual Tools & Home Improvement
12%
Mobile Phone Handsets
7%
Music
15%
Musical Instruments
9%
Outdoors**
12%
Office Products
12%
Personal Computers, Storage, and Accessories
6.50%
Personal Care Appliances
7% (total price $20 or less) or 9% (total price more than $20)
Pet Products
8% (total price $20 or less) or 12% (total price more than $20)
Power Tools
7%
Shoes, Handbags & Sunglasses
12% (for the portion of the total sales price up to $50) or 8% (for any portion of the total sales price greater than $50)
Sports**
12%
Software
15%
Toys & Games
9%
Video Games & PC Games
9%
Video & DVD
12%
Video Game Consoles
6%
Watches
12% (for the portion of the total sales price up to $50) or 8% (for any portion of the total sales price greater than $50)
Everything else ¹
12%
¹The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that fall appropriately within another category. Amazon may add new categories from time to time and new categories will be subject to their own referral fees, as specified.

Sellers may require approval from Amazon before listing in certain product categories.

*The referral fee rates for this FBA selection are valid for the promotional period between 15 September, 2021 to 14 September 2022.

**The referral fee rates in these categories are valid for the promotional period between 15 September, 2021 to 14 September 2022.
FEES

Fulfilment Fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

FBA fulfilment fees (envelope)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfilment fee per unit

Small envelope
≤ 20 x 15 x 1 cm
0 - 100 g
25 g
$2.04
Standard envelope
≤ 33 x 23 x 2.5 cm
0 - 100 g
25 g
$2.04
101 - 250 g
25 g
$2.11
251 - 500 g
25 g
$2.94
Large envelope
≤ 33 x 23 x 5 cm
0 - 250 g
251 - 500 g
501 - 1000 g
25 g
25 g
25 g
$3.94
$4.78
$6.65
.

FBA fulfilment fees (parcel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfilment fee per unit

Parcel
≤ 45 x 34 x 26 cm
0-250 g
125 g
$3.94
251-500 g
125 g
$4.78
501-1000 g
125 g
$6.66
1001-1500 g
1501-2000 g
2001-3000 g
125 g
125 g
125 g
$7.16
$7.61
$8.25
3001-4000 g
4001-5000 g
5001-6000 g
6001–7000 g
7001–8000 g
8001–9000 g
9001–10000 g
10001–11000 g
11001–12000 g
125 g
125 g
125 g
125 g
125 g
125 g
125 g
125 g
125 g
$8.75
$9.29
$9.66
$10.22
$10.66
$11.22
$11.87
$12.58
$13.19
Small oversize
Standard oversize
≤ 61 x 46 x 46 cm
≤ 105 x 60 x 60 cm
0–1000 g
1001–1250 g
1251–1500 g
1501–1750 g
1751–2000 g
1 kg
2 kg
3 kg
4 kg
5 kg
6 kg
7 kg
8 kg
9 kg
10 kg
15 kg
20 kg
22 kg
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
500 g
$7.11
$7.21
$7.40
$7.68
$7.97
$7.52
$8.25
$9.12
$9.64
$10.16
$10.66
$10.67
$11.69
$12.22
$12.73
$16.02
$17.97
$20.45
Large oversize
> 105 x 60 x 60 cm
5 kg
10 kg
15 kg
20 kg
25 kg
25+ kg*
500 g
500 g
500 g
500 g
500 g
500 g
$9.42
$12.15
$16.57
$18.09
$24.61
$27.17 + $1.43/kg
¹ Shipping weight is calculated by adding the packaging weight to the unit weight.

*Products over 25 kg will be charged a base rate and an additional fee for each kg over 25 kg.

FBA storage fees *

Inventory storage fees are based on the daily average volume for the space your inventory occupies in Amazon Fulfilment Centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Cost per cubic metre per month*

January - September
$19.40
October - December
$26.50
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon Fulfilment Centres.
Fulfilment by Seller just means you store and ship products directly to customers yourself. Seller fulfilled orders consist of items that are sold and dispatched by sellers. These items are indicated by the message Shipped from and sold by (Seller name) on the product details page.
Amazon’s Buy Shipping tool can help you get a great deal on shipping labels with Amazon’s trusted network of shipping partners, ship and confirm your orders, and track your shipments.

Estimate your FBA fees

Enter your fulfilment costs and see profitability comparisons between your fulfilment method and FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples

Product

Size tier

Dimension

Unit weight

Shipping weight

Fulfilment fee per unit

Mobile device case
Small envelope (100 g or less)
22 x 14 x 1 cm
75 g
100 g
$2.04
Baby Cot
Small oversize
60 x 20 x 18 cm
1.5 kg
2 kg
$7.97
Monitor
Large oversize
94 x 65 x 8.8 cm
20 kg
20.5 kg
$24.61

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Optional programs

Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Pay only for the services you use. There are no subscription fees, contracts or minimum inventory requirements.
Launchpad
Amazon Launchpad is an exclusive program that showcases innovative products from startups and emerging brands like yours to millions of Amazon customers. There is no fee to join the program in 2020.
Advertising
Attract customers from the time before they even realise they need your product to the time they’re buying it. Amazon Advertising use a cost-per-click, auction-based pricing model, which means you set the maximum amount you’re willing to pay when a shopper clicks your ad.
Just have a few items to sell?

Start selling today

Put your products in front of the millions of customers that search Amazon.com.au every day.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.