Seller registration guide
How to register as an Amazon seller
Use our step-by-step guide to create your Amazon selling account. Find out what you need to register, get answers to common questions, and learn what to do after you’ve created an account.
$49.95 (excl. GST) per month + selling fees.
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While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few hours. Then you’ll verify your identity as the primary contact for your business, a process that usually takes four business days or less.
Choose a selling plan
Start by choosing the selling plan between Individual and Professional plan. Compare plans and select your preferred selling plan by clicking "Sign up for Individual" or "Sign up for Professional".
To sign up if you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.
To sign up if you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.
5 steps to register
Step 1: Provide business information
The first type of information you’ll provide during registration helps us understand your business.
- Business location: Select the country where your business is registered. If you’re operating as an individual or your business isn’t otherwise incorporated, select the country where you’re doing business from.
- Business type: Select the option that best describes your business, whether it’s public, private, or state-owned. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
- Business name: Enter the exact name used to register your business with the relevant government office.
- Company registration number: Enter the number you were issued when you registered your business. This can be your Australian Business Number (ABN) or your Australian Company Number (ACN).
- Phone number: Enter your phone number, including your country code.
Frequently asked questions
What is an Australian Business Number (ABN) and why do I need one for my business?
If you're doing business online in Australia, you'll likely have come across the term "ABN". An ABN, or Australian Business Number, is essentially your business's official ID – a unique 11-digit number issued by the Government. Click here to learn more about ABNs and their importance for your Amazon business.
Which stores am I registering in?
When you register for an Amazon selling account, we automatically create linked account that give you access to sell globally in Australia, North American Stores (United States, Canada and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, Belgium and Spain), Japan, Singapore, UAE, KSA, Egypt and South Africa. Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information.
Step 2: Provide seller information
The next information you’ll provide helps identify you as your business’s primary contact person.
Use a government-issued ID like a passport to enter the following information:
Use a government-issued ID like a passport to enter the following information:
- Full legal name (including middle name)
- Country of citizenship
- Country of birth
- Date of birth
- Residential address
Next, provide your phone number. Add an additional phone number, if necessary. Please note we may send an electronic text message to the primary phone number on your account, or by similar means, and you consent to such communications in an accordance with the Amazon Services Business Solutions Agreement.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Frequently asked questions
What identity documents are required if your business location is Australia?
We accept official government-issued ID documents such as passport, driver's licence or Photo ID card.
Who is a 'Beneficial owner'?
A beneficial owner is a person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that own the business via other means. If no individual qualifies under the criteria mentioned then any individual who holds the position of senior manager is considered a beneficial owner.
Who is the 'Legal representative' of the business?
A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (for instance: accepting terms and conditions, opening a payment account, etc.). The legal representative may or may not be an owner of the business.
Step 3: Provide payment information
Next, you’ll enter your credit or debit card information. We use these details to process payments and expenses.
Frequently asked questions
Why should I provide my credit or debit card details?
We will charge your card the Professional plan subscription fee (if applicable) for the first month; moving forward in future months this will be charged directly from your selling account balance or your card if you have negative balance in your account at the end of a settlement period.
When will the Professional plan subscription fee be charged?
The subscription fee will be charged as soon as you complete the registration process and your information is verified.
Which are the accepted credit or debit cards?
We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative charge methods such as prepaid cards, gift certificates, cheques, or online payment systems (e.g. PayPal).
How much will I be charged?
For a Professional selling plan you will be charged a subscription fee of $49.95 AUD (+GST) for the first month. You will continue to be charged this fee each month if you have active listings. If you do not have active listings, you will not be charged a subscription fee in that month. If you expand to sell in other stores, you will pay the equivalent of 39.99 USD per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade your plan any time after completing registration here.
Step 4: Provide store and product information
After providing payment information, you’ll enter the name of your business as you’d like it to appear on Amazon.com.au. We call this your "store." It will appear to customers in each of your offers and in your public seller profile.
You’ll also be prompted to provide information about your:
You’ll also be prompted to provide information about your:
- Product codes
- Manufacturer or brand status
Frequently asked questions
What if my store name is already being used by another seller?
Your Amazon store name needs to be unique and doesn’t need to match your business name. If another seller is using your preferred name, select a variation or alternative name. You are not permitted to use Amazon trade marks in your store name.
Can I update the 'Store name' later?
Yes, you can provide a new display name by accessing the Settings tab of your seller account.
What is 'UPC'?
In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC or ISBN in case of books). These identifiers help us match listings to the existing products in Amazon’s catalogue.
Why should I provide my trademark information?
The Amazon Brand Registry helps you protect your registered trademarks in the Amazon store and create an accurate and trusted experience for customers. Currently, brands must have a pending or registered trademark to be eligible for enrolment.
Step 5: Verify your identity
After submitting store information, you’ll be prompted to upload the following documents:
- Government-issued ID
- Proof of residential business address dated from the last 180 days, like a bank or credit card statement
Next, you’ll be prompted to choose one of the following:
- Instant Identity Verification and take a photo of your face and government-issued ID
- OR complete Video Screening Verification where Amazon and it’s third-party service provider Persona use images and video of your face and documents to verify your identity
Frequently asked questions
What are the requirements for uploading documents?
When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don’t use screenshots or blurry images, and make sure that relevant documents are signed.
What if I have already registered another Amazon selling account in Australia?
You may only maintain one Seller Central account for each region in which you sell unless: (1) you have a legitimate business need to open an additional account(s); (2) all of your existing accounts are in good standing; and (3) you have sufficient selling history in the Amazon store. These conditions are designed to provide a safe and trustworthy shopping experience.
If you already have another registered Amazon selling account, you will need to ensure your Account Health Rating (AHR) is green (“Healthy”), by addressing all outstanding policy violations or warnings for your existing account(s), before you can proceed with registering an additional selling account.
When registering another selling account, you may be requested to provide details of the legitimate business need, and a list of your existing selling accounts. Please refer to Selling Policies and Seller Code of Conduct.
If you already have a registered selling account, which you no longer use and wish to close, then you should close that account before registering for the new selling account. Please refer to Close your seller account.
If you already have another registered Amazon selling account, you will need to ensure your Account Health Rating (AHR) is green (“Healthy”), by addressing all outstanding policy violations or warnings for your existing account(s), before you can proceed with registering an additional selling account.
When registering another selling account, you may be requested to provide details of the legitimate business need, and a list of your existing selling accounts. Please refer to Selling Policies and Seller Code of Conduct.
If you already have a registered selling account, which you no longer use and wish to close, then you should close that account before registering for the new selling account. Please refer to Close your seller account.
Once you have completed identify verification we will be in touch via email to confirm the outcome.
After successful verification of your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders, and much more.
After successful verification of your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders, and much more.
Ready to sell with Amazon?
Start selling in a store that more customers trust using high-impact tools and services.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Cancel anytime.
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