With the Individual plan, you’ll pay $0.99 (excl. GST) every time you sell an item. The Professional plan costs $49.95 (excl. GST) per month, when you have active listings, no matter how many items you sell. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees.
You must complete identity verification to become successfully registered as a seller on the Amazon Australia store. Follow this step-by-step guide and the tips on each page to help prevent delays in your registration.
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
Use the Amazon Seller app to track sales, fulfil orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.
What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorised reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
Listings for services, warranties, and other similar offers, such as the following, are prohibited: extended service warranties, money-back guarantees, replacement plans, service contracts, installation services, buy-back guarantee programs, investment services, professional services
To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API). A product listing includes:
A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
A SKU, which is a product ID you create to track your own inventory
Offer details, including price, product condition, available quantity, and shipping options
Product details like name, brand, category, description, and images
Keywords and search terms to help buyers find your product
If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.
The product detail page
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com.au, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a pay-per-click advertising campaign is another way to promote your products.