Premium Australian Hair Care Brand, Bondi Boost, tells us about the seamless onboarding experience with Amazon Australia
Isabel Chen
Content Marketing Manager
In our latest edition of the Seller Spotlight Blog Series, we sat down with the General Manager of Bondi Boost, Irene Panebianco to discuss her experience of launching in the Amazon Store.
In today's competitive business landscape, brands must constantly seek new avenues for growth and expansion. Bondi Boost, a premium Australian haircare brand, recognised this imperative and embarked on a journey to tap into the vast potential of Amazon's global presence by expanding into the Australian Amazon Store.
Bondi Boost Vision
Bondi Boost is a premium Australian hair care brand dedicated to providing high-quality, and affordable hair care products. Founded in 2018 by a husband-and-wife team, Bondi Boost was born out of a desire to provide women with a solution for post-partum hair loss. Today, the brand's innovative formulations and high-quality ingredients have earned them a loyal following across the globe. Recently, Bondi Boost has achieved remarkable success by selling in the Amazon Store, a journey that has opened up new horizons for the brand.
Amazon Support
One key factor that contributed to Bondi Boost's success on Amazon was the exceptional support they received from their account manager. The process of setting up their Amazon seller account was a seamless experience, according to Irene, General Manager of Bondi Boost. Irene praises her account manager for touching base weekly, responding to emails and questions promptly, and offering strategic program recommendations to support the business.
Adopting Fulfilment by Amazon (FBA)
Bondi Boost leverages Amazon's Fulfilment Centres by enrolling in the Fulfilment by Amazon (FBA) program. Fulfilment by Amazon allows the business to ship their products to customers from Amazon’s Fulfilment Centre and helps them save time, make money, and reach more customers.
"We do Fulfilment by Amazon (FBA), and the process has been seamless. When using FBA, we haven't faced many challenges. We can't complain; it's been a great experience with Amazon."
Irene Panebianco
General Manager of Bondi Boost
Prime Day 2023
Subsequently, the brand's success on Amazon has been nothing short of remarkable. Bondi Boost doubled their sales in 2023 by participating in deal events such as Prime Day and has a strategic approach to brand awareness in 2024, where they participated in Amazon’s Beauty Advent Calendar as part of their marketing efforts.
Bondi Boost's story serves as a powerful example of how embracing new opportunities and leveraging the right partnerships can propel a brand to new heights of success.
Location
Australia
Category
Beauty
Amazon launch
2022
