Sleeping Giant No More: Koala is awakening the Furniture Space in the Amazon Store
Isabel Chen
Content Marketing Manager
In our latest edition of the Seller Spotlight Blog Series, we sat down with the VP of New Ventures, Mark Mitchinson to discuss the experience of launching Koala Australa in the Amazon Store.
Koala, an Australian furniture brand, has made significant strides in the Amazon store under the leadership of Mark, VP of New Ventures, the business has navigated the complexities of selling large furniture items. This story explores Koala's journey, strategies, and insights for other businesses considering Amazon as a sales channel.
Reaching new customers with Amazon
Koala ventured into Amazon to reach a broader Australian demographic. The Amazon store’s extensive reach provided an excellent opportunity to connect with diverse customer bases. With strong support from Amazon's account managers and resources from the Seller University Library, Koala set up their storefront effectively.
Koala emphasises 3 key areas to invest your time in to be successful in the Amazon store:
Amazon Ad Strategies: Invest time in refining Sponsored Ads, coupons, and promotional periods.
Continuous Learning: Grow your knowledge about Amazon's processes using third-party developers and Amazon Seller University to support your education and growing your business in the Amazon Store.
Ad Spend Management: Monitor your ad investments to ensure they yield the desired return on ad spend (ROAS).
Koala emphasises 3 key areas to invest your time in to be successful in the Amazon store:
Amazon Ad Strategies: Invest time in refining Sponsored Ads, coupons, and promotional periods.
Continuous Learning: Grow your knowledge about Amazon's processes using third-party developers and Amazon Seller University to support your education and growing your business in the Amazon Store.
Ad Spend Management: Monitor your ad investments to ensure they yield the desired return on ad spend (ROAS).
"At the start, we had a third-party contractor to help us set up our storefront and manage the PPC (Pay-Per-Click) campaigns and marketing efforts. The Seller University library within Amazon was also a valuable resource in guiding us through the process."
Mark Mitchinson
VP of New Ventures
Standing out on Amazon
Koala's strategies to distinguish itself in the Amazon Store include:
Customer Reviews: Koala social proofs their products utilising customer reviews to build trust and credibility among potential buyers.
Comprehensive Marketing: Beyond Amazon, Koala invests in print, TV, and outdoor advertising, reinforcing its brand presence.
Iconic Australian Brand: Emphasising its Australian roots, Koala builds a strong national identity that resonates with local consumers.
Customer Reviews: Koala social proofs their products utilising customer reviews to build trust and credibility among potential buyers.
Comprehensive Marketing: Beyond Amazon, Koala invests in print, TV, and outdoor advertising, reinforcing its brand presence.
Iconic Australian Brand: Emphasising its Australian roots, Koala builds a strong national identity that resonates with local consumers.
Words for future businesses
For other businesses considering selling in the Amazon store, Mark offers some invaluable advice: to put yourself in the eyes of your customer and ensure your ad campaigns stand out. Mark says “Invest time, grow your knowledge, and be prepared to continuously optimise your strategies. Amazon can be a highly rewarding place to be in but it requires dedication and a willingness to adapt."
"In Australia, we expect Amazon to grow significantly in the next five years, particularly in the smaller, lower-priced consumable goods category, we are still in the early stages of our Amazon journey in Australia, but we're confident in its potential."
Mark Mitchinson
VP of New Ventures
As Koala continues to navigate the ever-evolving business landscape, its success on Amazon stands as a testament to the power of strategic thinking and customer-centric approach.
Location
Australia
Category
Health & Household
Amazon launch
2020
