Analysing the results of your ad campaigns can help you advertise effectively, find new customers, and grow your business
You'll be able to view the analytics for your Amazon ad campaigns within Seller Central at any time. Depending on the advertising types you choose, you may be able to see:
● Clicks, sales and orders that can be attributed to the campaign
● Advertising cost of sales (ACOS
), which represents your ad spend as a percentage of ad revenue, and
● New-to-brand metrics, which measure aggregated purchases from first-time customers of your brand on Amazon that resulted from your campaign.
Ultimately, you’ll be looking for a strong return on ad spend (known as ROAS
) as this can reflect an effective ad campaign. From here you can identify opportunities and adjust campaigns based on the insights you’ve gained.