Getting shoppers their stuff

One of the first questions you might ask as a seller is how to fulfil an Amazon order quickly and reliably. When a customer buys your product, either we can fulfil the order for you with Fulfilment by Amazon (FBA) ship it via Amazon Easy Ship, or you can ship it yourself. Many Amazon sellers use a mix of Amazon fulfilment and shipping their own orders.
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Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge eligibility for most offers.

You sell it, we ship it

Fulfilment by Amazon (FBA)

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How Fulfilment by Amazon works

When you sign up to sell on Amazon, you’re eligible to enrol in FBA for free. If you choose to use FBA, you’ll send inventory to Amazon fulfilment centres and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Benefits of Fulfilment by Amazon

Amazon handles the logistics so you can handle what matters most to you. Here are a few of the things FBA can help you to do:
  • Eliminate your fulfilment headaches and get help scaling your business.
  • Start selling without needing major investmentsm in capital or staffing
  • Outsource storage, customer service, and returns.
  • Offer expedited shipping to Prime members.
  • Display the Prime badge on eligible products.
There’s no minimum number of units, and no obligation to use FBA for all your products. You have the freedom to customise your strategy to meet your business needs.

Amazon Fulfilment Centres

Amazon has over 450 fulfilment centres around the world ready to store and ship your products with FBA. Whether you’re looking for a local or global fulfilment option, Amazon has the extensive logistics network to get your orders where they need to go.
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You sell it, you ship it

Fulfilment by Seller

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When to handle orders yourself

Fulfilment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfilment center requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfilment by seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Develop your own warehouse management system
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA

Amazon's drop shipping policy

Drop-shipping is when you enlist a third-party to fulfil orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.

Learn More about fulfilment

Just have a few items to sell?

Frequently asked questions

You might have more questions around fulfilment or shipping. Here are some of the most commonly asked queries from sellers to help you find the info you need

How do I fulfil orders myself?

If you choose to fulfil orders yourself, there are few aspects to think about. Consider how you’ll store, pick, pack, label, ship and track orders to ensure your customers receive them promptly, and whether you’ll be able to provide responsive customer service. If it works out better to outsource your fulfilment process, then FBA can be a great option.

You can check out our guide to selling for beginners for some helpful pointers, if you’re just getting started as a seller.

What is Amazon Easy Ship?

Amazon Easy Ship offers a fast, easy and affordable delivery service for Amazon sellers. If you choose to use Amazon Easy Ship, your orders are picked up from your eligible location and delivered to your customer’s door. This is a simple way to offer dependable and 100% trackable delivery for your Amazon orders, with fees starting from AU$4.10 (excl. GST) based on each package’s size, weight and pickup/delivery destinations.

Explore Amazon Easy Ship

How do I choose the right fulfilment provider for my business?

There’s no one-size-fits-all approach on how to fulfil orders on Amazon, so the right choice will depend on your business and goals. You could choose to use:

• Fulfilment by Amazon for complete order fulfilment, from inventory storage through to customer service.
• Amazon Easy Ship for a dependable shipping option if you’re fulfilling orders yourself.
• Third-party ecommerce fulfilment providers or shipping solutions – just bear in mind that Amazon can’t guarantee the reliability of third-party providers, or how they might shape your customer experience.

One handy tip when comparing the options is to consider shipping speed, reliability and whether the associated costs will still give you a sustainable profit margin. Remember, you can always choose different fulfilment options for different products in your inventory.

What can I sell with FBA?

While Fulfilment by Amazon suits a vast range of different products, items that are lightweight, small and durable can be particularly well suited for this fulfilment option. This is because products with these characteristics tend to be easier to store and ship. Electronics, beauty products, homewares and accessories are just a few of the categories that are commonly offered with FBA in Australia.

Who handles returns or refunds with FBA?

Amazon handles returns or refunds for all FBA products, offering our world-class 24/7 customer service via phone and email for your customers’ peace of mind. This can mean that even if you’re sleeping or focusing on other aspects of your business, your customers will always have someone they can turn to with any questions.

We manage returns and refunds according to our FBA customer returns policy and general customer returns policies. We always keep you clearly updated on the progress and reasons for any return or refund on FBA orders.

Read our FBA customer returns policy

Can Amazon handle international shipping?

Absolutely! With over 450 fulfilment centres and counting around the world, you could be taking advantage of Amazon’s state-of-the-art logistics capabilities. Global selling enables you to grow and diversify your sales, so you could deliver products and satisfaction to customers beyond local borders. And there are people all over the globe who turn to Amazon when they’re looking for a particular product.

Learn about Global Selling

Can Amazon handle my orders from other sales channels?

Yes, via MCF. Multi-Channel Fulfilment is a fulfilment option that extends lots of the advantages of FBA to other sales channels. This means you could take orders from your own site or third-party ecommerce sites and have Amazon store, pick, pack, and ship those orders to your customers for an affordable fee. You can choose to use MCF to fulfil orders from shopping channels including social networks, mobile marketplaces, catalogues and more.

Learn more about MCF

What’s the difference between FBA and Amazon Easy Ship?

FBA is a complete fulfilment option, which means Amazon can store, pick, pack and ship your FBA products and handle customer returns and refunds on your behalf.

On the other hand, Amazon Easy Ship is a shipping option provided by an Amazon-managed logistics service. If you choose to use Amazon Easy Ship you’ll still be responsible for storing, picking and packing your Amazon Easy Ship orders, as well as providing customer service for those orders. It’s all about choosing what works most effectively for your business.

How does fulfilment impact customer satisfaction?

Customers look forward to receiving their products quickly and easily once they’ve placed an order online, so your choices around fulfilment in ecommerce can have a significant effect on customer satisfaction. A robust fulfilment process can ensure products are packed safely, labelled accurately and delivered on time to meet customer expectations. And happy customers can lead to positive reviews, which in turn can help grow future sales.

What are the costs of ecommerce fulfilment?

It’s always important to consider the full costs of selling when considering any new product. Be sure to factor in:

• Inventory storage costs, which may include electricity, space and security
Selling fees and any advertising costs it takes to make the sale
• Picking and packing costs, including packaging and labelling
• Costs involved in shipping logistics and delivery
• The costs of providing quality customer service.

In some cases it may be more cost-effective to use FBA or Amazon Easy Ship, and in some cases it may be more cost-effective to fulfil orders yourself.

Explore pricing for FBA See pricing for Amazon Easy Ship

Fulfilment factors to consider

The per-item cost of fulfilment can depend on the number of products in your inventory, as well as the types of products you offer. For example, lighter or smaller products might have lower fulfilment costs as they’re typically easier to handle and ship. You can use our FBA revenue calculator to generate and compare estimates based on your expected fulfilment costs.

Try the FBA revenue calculator

How can I track my orders and shipments?

If you use FBA or Amazon Easy Ship for your products, you’ll be able to track these orders via your selling account in Seller Central. This makes it simple to view inventory, orders and delivery tracking all in one place. If you haven’t already, it’s easy to register and create your seller account on Amazon.

Start selling today

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$49.95 (excl. GST) per month + selling fees.
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