Amazon product guide - top tips for new Sellers

Learn about what you can and can’t sell on Amazon

What products can be sold on Amazon?

Amazon is a popular store—which makes it a great opportunity for online sellers. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers worldwide, build their brands, and grow their business.

Still, it can be a little daunting to know what to sell.

Entrepreneurs, brands and vendors all over the world sell their products on Amazon: from sporting goods to gourmet snacks, home accessories to electronics. Whether you’re creating and selling goods yourself or working with third party manufacturers, let’s explore the world of products you can list as an Amazon seller.

Getting Started

Man looking at fashion clothing designs on a computer
The place to sell online
If you have products to offer and buyers to find, Amazon is the place to be. With hundreds of millions of customers searching for items globally, now’s the time to start listing your items.

How to sell new items on Amazon
The first step in listing and selling products on Amazon is to register for a Seller Central account. Seller Central is your go-to portal for listing products, building inventory and managing payments for your Amazon business. You may need prior approval from Amazon to sell certain products or product types. You’ll also need to be an authorised reseller to be able to list some brand names and branded products.

Learn more about restricted products & categories >

Amazon jargon:

Seller Central

Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.

Selling brands on Amazon

How to sell brand name products on Amazon
Amazon’s Intellectual Property Policy for selling in Australia covers essential considerations when it comes to copyright, trade marks, patents and designs, and it’s the best place to begin when planning to sell brand name products.

Read the Amazon Intellectual Property Policy >

Brand Registry
If you’re selling under your own registered trade mark, Amazon Brand Registry can help you protect and promote your products.

Explore Brand Registry >
Amazon prime fulfilment

Fulfilment options

Fulfilment by Amazon (FBA)
With FBA, you can send some or all of your inventory to an Amazon fulfilment centre, where we receive, pick, pack and ship the relevant orders to your Amazon customers as well as providing customer service. The benefits of FBA include:
> Fast, free, and convenient delivery choices.
> Customers get Amazon's trusted customer service and returns.
> Utilise the Multi-Channel Fulfilment service (see below).
> It's cost-effective.

Learn more about FBA >

Multi-Channel Fulfilment (MCF)
MCF works in the same way but for customers across multiple sales channels, such as your brand website and social networks. he benfits of MCF include:
> Fast, trusted fulfilment.
> Simplified operations.
> Instant, flexible scalability.
> Connect e-commerce channels.
> Flat-rate, competitive pricing.

Learn more about MCF >

FBA and MCF make it simple to work with manufacturers all over the world. For example if you’re selling Chinese products on Amazon or working with a manufacturer in the United States, these fulfilment services can help you deliver products and great customer service wherever your customers happen to be.

Fulfilent by Seller
Fulfilment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfilment center requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place. In cases like these, fulfilment by seller allows you to:
> Keep your inventory on hand.
> Use your own packaging or labels.
> Stay profitable on products with tighter margins.
> Offer products that are eligible for sale on Amazon, but ineligible for FBA.

Learn more about Fulfilment by Seller >
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
selling generic products on Amazon

Selling generic products on Amazon

How do you sell unbranded products on Amazon?
An unbranded product is one that is not protected by a trade name or trademark. All products sold on Amazon require a GTIN (Global Trade Item Number), such as a UPC, EAN, JAN or ISBN. In some instances, you can apply for a GTIN exception when certain requirements are met.

You can visit GS1 Australia to obtain a GTIN (Global Trade Item Number) for an unbranded product, or sign into Seller Central to apply for a GTIN exemption.

If you’d like to protect your brand’s trademark on Amazon, you might like to consider working with Amazon Brand Registry.

What about selling digital products on Amazon?
All products sold in Australia via Seller Central must be physical products that can be shipped to customers.

Selling used or refurbished items on Amazon

Can you sell used items on Amazon?
Products sold on Amazon Australia must be new, unless sold on Amazon Renewed by an approved and qualified supplier.

How to sell refurbished products on Amazon
Millions of customers around the world buy high quality refurbished products on Amazon Renewed. Refurbished products sold on Amazon Renewed must be inspected and tested to look and work like new. To sell refurbished items, you’ll first need to register as a Seller on Amazon and qualify as a Renewed seller.

Read more about Amazon Renewed >

Can you sell handmade items on Amazon?
It’s not currently possible to sell handmade products on

$49.95 (excl. GST) per month + selling fees.
Cancel anytime.

Selling health and beauty products on Amazon

Can you sell health products on Amazon?
Amazon sellers can sell health products as long as listings comply with Amazon’s product restrictions and Australian laws and regulations. For example, products such as dietary supplements may have certain labelling requirements.

Can you sell beauty products on Amazon?
Absolutely, as long as your listings comply with product and product category restrictions and Australian laws and regulations

Learn more about restricted products & categories >

Selling grocery items on Amazon

Can you sell grocery items on Amazon?
Approved sellers can sell certain grocery items on Amazon, while adhering to any product restrictions and requirements that apply. You can apply for approval to sell groceries within your Seller Central account.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.

Restricted products

What product types can’t be listed on
Certain products cannot be listed or sold on Amazon, and some products and product categories have restrictions to consider.

View the Restricted products page >

Start selling today

Put your products in front of the millions of customers that search every day.
$49.95 (excl. GST) per month + selling fees.
Cancel anytime.
Just have a few items to sell?
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