By understanding your ideal customer, their media consumption habits, and how they find products to buy, you’ll be far better placed to connect with them effectively.
● What are they watching, reading, and listening to?
● Which sources do they trust when choosing new electronics?
● Do they follow certain popular figures or influencers?
● Which qualities are most important to them in the electronics they buy? Examples could include quality, price, style or repairability.
Once you build an understanding, you can use data points like these to inform your marketing strategy and channels of choice.