As with everything we build on behalf of our selling partner community, we take the security and privacy of seller data very seriously, and we treat all in accordance with our long-standing policies. Here's what we're doing as part of this test:
• The facial biometric data captured through this test will only be used in real time to verify a seller’s identity by determining whether 1) they’re a live person, and 2) whether their face matches the picture on their government-issued identification document.
• The facial biometric data captured through this test will not be used for any purpose other than to verify a prospective seller’s identity.
• The images captured through this test are encrypted both in transit and at rest.
We started this test in our US store, and are now rolling out to prospective sellers in Australia and Canada. We look forward to gathering feedback from sellers to help us improve the experience over time and determine if it can provide a better experience that continues to maintain and improve our high bar for seller verification.
This is one of many efforts to innovate on behalf of sellers as we continue to enhance the selling experience in Amazon’s store. Learn more
about how we invest in powerful tools, services, and support that enable our community of selling partners to build successful businesses